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VESTRO FOODS INC. ANNOUNCES SALE OF FINE BAKED GOODS OPERATIONS

 NEWPORT BEACH, Calif., Dec. 30 /PRNewswire/ -- Vestro Foods Inc. (NASDAQ: VEST) announced today that the company has sold the assets of its fine baked goods operations, Heidi's Pastry Inc. and Jan Holzmeister Cheesecake Ltd., to a subsidiary of Heritage Kitchens Specialty Foods Inc. The sale price was primarily comprised of cash with additional notes payable over two and one-half years.
 Vestro acquired Heidi's in 1987 and Jan Holzmeister in 1990. This sale is a result of the company's belief that its natural foods operations, Westbrae Natural Foods Inc. and Little Bear Organic Foods Inc., have a significant growth and profitability potential and the company's resources should be concentrated on them.
 Donald R. Stroben, chairman of Vestro, stated, "For several years, Vestro has held a major position in the natural foods industry. Now, after this sale, Vestro is a focused natural foods company. It will achieve its future growth, both internal and through acquisitions, in the natural foods industry.
 "Vestro has already strengthened its natural foods operations with the addition of two highly respected executives to oversee those operations. Mr. Allen Dalfen, former president of Weider Health and Fitness Inc., a large producer of natural foods and supplements, has joined us as chairman and chief executive officer of Westbrae and Little Bear. Mr. Andrew Jacobson, previously director of sales of Tree of Life West, has become president of Westbrae and Little Bear." The proceeds from the sale will enable Vestro to reduce its bank debt and retire certain corporate obligations. The cash received will also provide an infusion of additional working capital into the natural foods business to stimulate its future growth.
 -0- 12/30/92
 /CONTACT: Stephen Schorr of Vestro Foods, 310-886-8200/
 (VEST)


CO: Vestro Foods Inc.; Heritage Kitchen Specialty Foods Inc. ST: California IN: FOD SU:

LS-JB -- LA010 -- 0575 12/30/92 11:00 EST
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Publication:PR Newswire
Date:Dec 30, 1992
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