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VERMONT PURE NATURAL SPRING WATER -- ONE YEAR LATER

 RANDOLPH, Vt., July 27 /PRNewswire/ -- One year after its full-scale brand introduction, Vermont Pure Natural Spring Water is viable and is succeeding in the marketplace, according to Jack Maguire, chairman and CEO of Vermont Holdings, Ltd. (NASDAQ: VPURA).
 According to Maguire, Vermont Pure Natural Spring Water has a 3.7-percent, premium-bottled water market share in the 22 counties of Metro New York, New Jersey and Connecticut and an 18-percent bottled water share in the Albany, New York market, where it is the number-two brand, based on a recent Nielsen Marketing survey.
 "These numbers were produced in one year," Maguire said. "Our brand has the fastest growth rate of any bottled water brand currently tracked in Northeastern supermarkets."
 According to Maguire, sales in the first six months of 1993 have exceeded, by over three times the sales in 1992.
 "We couldn't have asked for a better report card on the results of our brand introduction," Maguire said. "All the numbers point to strong consumer acceptance and a growing, viable brand."
 Vermont Pure Natural Spring Water is a wholly owned subsidiary of Vermont Pure Holdings, LTD., with common stock quoted on the NASDAQ under the symbol VPURA and traded on the Boston Stock Exchange.
 -0- 7/27/93
 /CONTACT: John X. Maguire, chairman and CEO, or M. Dolores Paoli, president, 203-961-9333, both of Vermont Holdings/
 (VPURA)


CO: Vermont Holdings, Ltd. ST: Vermont IN: FOD SU:

TS -- NY081 -- 6359 07/27/93 15:34 EDT
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Publication:PR Newswire
Date:Jul 27, 1993
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