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VANNA WHITE DRIVES FASHION HOME AT HOME SHOPPING CLUB

 ST. PETERSBURG, Fla., Oct. 19 /PRNewswire/ -- Home Shopping Club (HSC) members confirmed this weekend that the only thing more all- American than blue suede shoes is Vanna White and her new line of suede sportswear.
 During her weekend appearance, Vanna sold suede suits, available in rich red and classic navy blue, at an average of $7,000 per minute, with Saturday's show generating orders of more than $11,000 per minute.
 Her newest product line, hoisery, was a hit with customers as well. Approximately 1,400 packages were ordered, in sets of six pairs (three in off-black and three in nude) for $19.95 per package. The sale confirmed the success of HSN Celebrity Marketing's newest trend of pre- selling new products through samples to select customers. HSC sent 1,000 samples to Vanna customers in October with an announcement of the product's debut dates and times.
 Vanna's holiday sweaters, embellished with pearls, sequins and glitter, also debuted at prices ranging from $49.95 to $69.95. Approximately 5,000 orders of the sweaters were generated.
 Doug Bailey, president of HSC, said, "We are eagerly awaiting Vanna's return to the Club in November, when her clothing collection will take an entirely new direction with satin pajamas. I'm sure this new line will appeal to Club members, just in time for the holidays."
 Home Shopping Club is a subsidiary of Home Shopping Network, Inc. (NYSE: HSN).
 -0- 10/19/93
 /CONTACT: Louise Cleary of Home Shopping Network, 813-572-8585, ext. 7420/
 (HSN)


CO: Home Shopping Club, Inc. ST: Florida IN: ENT REA SU:

JB-PC -- FL017 -- 4006 10/19/93 13:06 EDT
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Publication:PR Newswire
Date:Oct 19, 1993
Words:270
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