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VALUE PRICING SUCCEEDS AT OLDSMOBILE

 LANSING, Mich., Aug. 16 /PRNewswire/ -- Value pricing works at Oldsmobile, and is a major contributor to Oldsmobile's retail sales increases in its two volume car lines, Cutlass Supreme and Cutlass Ciera, Oldsmobile General Sales and Service Manager Dave Lahti said.
 "Calendar year to date, retail sales of the Cutlass Supreme are up 31 percent, and Ciera sales are up 11 percent over 1992," Lahti explained. "These two car lines were the first two in which we established a special value edition pricing strategy. We have since introduced it on the Eighty Eight, Ninety Eight and Achieva at various times during the '93 model year," Lahti added, "and in every case, it stimulated the retail sales component of the car line. We have sold more than 70,000 special edition, value-priced 1993 Oldsmobiles to date."
 "People want to know what the bottom line price is that they will pay for their new car or truck, free of discounts and incentives," he explained. "Couple this straight-forward, no-hassle purchase experience and the tremendous value in these cars, and it is easy to see why Oldsmobile is one of the leaders with this strategy," Lahti concluded.
 For the 1994 model year, Oldsmobile will offer at least one value- priced model in every vehicle line including the Silhouette van and Bravada sport utility truck.
 Oldsmobile has steadily increased its sales and market share to 5.1 percent in July from its low point of 3.8 percent in December 1992.
 -0- 8/16/93
 /CONTACT: Gus Buenz of Oldsmobile, 517-377-4430/
 (GM)


CO: Oldsmobile Division ST: Michigan IN: AUT SU:

SB -- DE037 -- 3274 08/16/93 17:01 EDT
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Publication:PR Newswire
Date:Aug 16, 1993
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