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VALUE MERCHANTS, INC. REPORTS OCTOBER AND YEAR-TO-DATE RETAIL SALES RESULTS

               VALUE MERCHANTS, INC. REPORTS OCTOBER
               AND YEAR-TO-DATE RETAIL SALES RESULTS
    MILWAUKEE, Nov. 7 /PRNewswire/ -- Value Merchants, Inc. (NASDAQ: VLMR) reported increased sales on both a comparable stores (stores opened prior to Feb. 3, 1990) and all store basis for its Everything's A $1.00 and Toy Liquidators national retail operations for Octobert (4 weeks) and for the year-to-date (39 weeks).
    The company's net sales for all operations totaled $20.3 million and $129.3 million for October and the year-to-date respectively (periods ended Nov. 2, 1991) compared with $13.3 million and $76.8 million for the same periods a year ago (ended Nov. 3, 1990).
    Everything's A $1.00 reported that for its 60 comparable stores, sales increased 10.0 percent for October and 5.6 percent for the year-to-date.  All store sales for Everything's A $1.00 for October and year-to-date respectively (189 stores) were 106.4 percent and 115.3 percent ahead of the same periods a year ago (100 stores).
    Average daily sales for non-comparable EAD stores (129 stores) for October and year-to-date respectively were 41.6 percent and 36.1 percent higher than the average daily sales of comparable stores.
    Toy Liquidators reported that for its 70 comparable stores, sales for October and year-to-date respectively were 13.0 percent and 19.1 percent ahead of the same periods a year ago.  All store sales results for Toy Liquidators for October and year-to-date respectively (114 stores) increased 30.7 percent and 48.0 percent from a year ago (99 stores).
    Average daily sales for non-comparable Toy Liquidators stores (44 stores) for October and year-to-date respectively were 4.7 percent lower and 8.9 percent higher than the average daily sales of comparable stores.
    -0-                        11/7/91
    /CONTACT:  Gary Kastel of Value Merchants, Inc., 414-274-2976/
    (VLMR) CO:  Value Merchants, Inc. ST:  Wisconsin IN:  REA SU: LC -- CL014 -- 2248 11/07/91 13:01 EST
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Publication:PR Newswire
Date:Nov 7, 1991
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