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VALASSIS COMMUNICATIONS ANNOUNCES AN ADDITIONAL FSI PUBLISHING DATE ON JUNE 5, 1994

 LIVONIA, Mich., Nov. 22 /PRNewswire/ -- Valassis Communications, Inc. (NYSE: VCI) announced the addition of a cooperative free-standing insert (FSI) program on June 5, 1994. The company said that the new publishing date was added based on customer demand.
 Alan F. Schultz, executive vice president, Sales and Publishing at Valassis, said, "Although the FSI industry has a serious over-supply of insert program offerings, there appears to be increasing demand for reliable dates. We are proud that clients come to Valassis first to satisfy their needs."
 Valassis Communications, Inc. is a Fortune 500 company that produces and distributes free-standing inserts to nearly 55 million households in the United States each week through Sunday newspapers. In addition, the company provides run-of-press (ROP) couponing directly on the pages of newspapers, as well as specialty and solo promotions, produced by its Valassis Impact Printing (VIP) Division. Valassis has eight sales offices and three printing facilities in the U.S. and had fiscal 1993 sales of $661.4 million.
 -0- 11/22/93
 /CONTACT: Lynn Liddle, vice president, Corporate Communications and Investor Relations of Valassis Communications, 313-591-7374/
 (VCI)


CO: Valassis Communications, Inc. ST: Michigan IN: ADV SU:

JG -- DE022 -- 6908 11/22/93 15:27 EST
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Publication:PR Newswire
Date:Nov 22, 1993
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