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Usher in the Spring With a Decorative Touch - Proflowers Offers Exclusive New European Collection -.

This summer, add a little flair to your decor. Proflowers, Inc., the largest direct-from-the-grower flower provider in the U.S., today announced the availability of its exclusive European collection of bouquets. The collection, which is comprised of nine bouquets inspired by various European countries such as Scotland, England, Spain and Italy, offers an intriguing combination of colors and flowers not usually seen in the United States.

Whether entertaining or simply looking to spruce up a room, the bouquets in Proflowers' European collection add a unique splash of color and ambiance to any space. Each bouquet is arranged in signature European style -- more compact and shorter than the typical American bouquet -- and showcases the flowers and color schemes found in different regions. The "Scottish Highlands" bouquet, for example, highlights the deep blues, purples and greens found on Scotland's thistle-covered hilltops.

"We created this new collection to infuse some European culture into our product line," said Bill Strauss, Proflowers' chief executive officer. "Proflowers made this specialized style of bouquet available to our customers to add a unique and striking touch to their decor."

There are nine different bouquets offered in the European collection, each with its own individual color, look, and feel.
 * The French Kiss bouquet can add romance to any room with its
 arrangement of red Roses, pink Nerine Lilies, pink Stargazer Lilies,
 pink or red Hypericum berries, red Cockscomb and white Trachellium.

 * The Scottish Highlands bouquet was inspired by the thistle-covered
 hilltops of Scotland. The bouquet contains dark purple or burgundy
 Mini Calla Lilies, purple and hot pink Carnations, silvery blue Sea
 Holly Thistles, green Spray Chrysanthemums and red Cockscomb.

 * The Dutch Delight bouquet includes flowers often on display at Dutch
 markets. The bouquet contains pink Nerine Lilies, green
 Chrysanthemums, yellow Mini Calla Lilies, orange and hot pink
 Carnations, and delicate green Bupleurum.

 * The Roman Holiday bouquet includes red Cockscomb, extra large, bright
 yellow Chrysanthemums, orange Carnations, yellow Drumsticks, yellow
 Kangaroo Paws and yellow Solidaster.

 * The sun's golden rays over the coast inspired the Mediterranean Sun
 bouquet. The bouquet contains yellow and bronze Mini Calla Lilies,
 orange Roses, red or bronze Spray Chrysanthemums and yellow Solidaster.

 * The Victorian Romance bouquet was inspired by Victorian fashions. The
 bouquet contains pink or peach Spray Roses, pink Stargazer
 Lilies, pink Spray Chrysanthemums, pink Hypericum berries and white
 Trachellium.

 * The Barcelona Blooms bouquet was inspired by the red color of the
 rooftops in Spain. The bouquet contains pink or peach Spray Roses, red
 Spray Chrysanthemums, pink Hypericum berries and red Cockscomb.

 * The Birthday Celebration bouquet contains yellow Asiatic Lilies,
 silvery blue Sea Holly Thistles, blue Asters, yellow Kangaroo Paws,
 purple Carnations, and Yellow Solidaster.

 * The misty mornings and cool rain of Great Britain inspired the English
 Garden bouquet. The bouquet contains blue Hydrangea, blue or purple
 Asters, silvery blue Sea Holly, purple Trachellium, green
 Chrysanthemums, and green Viburnum.




All of the bouquets are available on http://www.proflowers.com/ and range in price from $39.99 to $59.99.

About Proflowers

Proflowers, Inc., headquartered in San Diego, California, is the largest direct-from-the-grower flower company in the U.S. and the first flower retailer to offer a 7-Day Freshness Guarantee. Using its proprietary supply chain compression solution for the floral industry, the company offers customers an ever-growing variety of fresh, affordable flowers and plants through its network of growers. The company's international presence includes shipping capabilities to 25 countries worldwide. Proflowers earned Forrester Research's number one PowerRankings in the Flower category in the most recent two consecutive periods, ranking top in every category measured. Proflowers was launched by Jared Polis in 1998.

CONTACT: Tracy Benelli of Proflowers.com, +1-858-729-2774, tbenelli@proflowers.com; or Jennifer Weiner of Manning Selvage & Lee, +1-212-213-7151, jennifer.weiner@mslpr.com

Web site: http://www.proflowers.com/
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Publication:PR Newswire
Date:Feb 26, 2003
Words:625
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