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User attitude as a mediator of learning performance improvement in an interactive multimedia environment: An empirical Investigation of the degree of interactivity and learning styles. (Multimedia).

V. Kettanurak, K. Ramamurthy, and W. Haseman. 2001. International journal of human computer studies 54, no. 4:541-583.

Multimedia technology-based interactive learning/training programs have recently emerged as major tools for learning in schools, at home, and in corporate training. Multimedia aspects and an ability to interact with the programs are claimed to enhance the learning experiences. The authors hypothesize that interactive multimedia learning systems would significantly improve users' attitudes, thus enhancing their learning achievement. They also hypothesize that the learning style of the users will moderate the relationship between interactivity and attitude. This article reports the findings of a controlled quasi-experimental study of the influences of interactivity on six different dimensions of user attitude (content, format, user-control, feedback, ease of use, and motivation) and performance improvement (achievement-gain). Interactivity positively influences user attitude, and some dimensions of attitude translate into enhanced user performance.

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Author:Vaughn, Elizabeth
Publication:Technical Communication
Date:May 1, 2002
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