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Use these words and phrases at the risk of tuning out your readers and listeners. (Editing).

Grossly overused words and phrases tend to lose any meaning, glazing over the eyes and ears of the intended readers and listeners.

Fortunately, Lake Superior State Unversity annually provides a list of the current generation of cliches--what it calls its "List of Words Banished from the Queen's English for Media and General Uselessness."

This year, words and phrases were pulled from a record 3,000 nominations submitted through the school's web site,

Here are the 2003 "winners" (for comments on each selection, visit the web site):

Politics and the Media

* Material breach

* Must-see-TV

* Untimely death

* Black ice

* On the ground

* Weapons of mass destruction

* Make no mistake about it

* Homeland security (what happened to the Department of Defense?)


* Extreme (as in extreme sports, extreme automobiles)

* Now, more than ever

* Branding


* Having said that and That said

* Peel-and-eat shrimp

* Challenge (as a noun)

* It's a good thing

* As per

* Reverse discrimination


* There is no score

* Cot game

* Mental mistake

Tautology and other circumamages

* _____ in color (as opposed to green in size?)

* Undisclosed, secret location

Subscription Category

Gold Award

Supermarket Savvy

Linda McDonald Associates Inc., publisher

Linda McDonald MS, RD, editor

SG Graphics, designer

11102 Lakeside Forest Lane

Houston, TX 77042

713-978-6960, fax 713-978-7044

Silver Award

Environmental Building News

Building Green Inc., publisher

Nadav Malin, editor

Joy Wallens-Penford, designer

122 Birge Street, #30

Brattleboro, VT 05301

802-257-7300, fax 802-257-7304

Organization Category

Gold Award

Under the Rainbow

Rainbow Babies & Children's Hospital

Health Ink & Vitality Communications, publisher

Steve McIver, editor

Libby Freggens, designer

780 Township Line Road

Yardley, PA 19067

267-685-2804, fax 267-685-1228

Silver Award

Healthy Kids Now

The Independence Blue Cross & Pennsylvania Blue Shield Caring Foundation for Children

Health Ink & Vitality Communications, publisher

Mike Austin, editor

Lucy Savarese, designer

780 Township Line Road

Yardley, PA 19067

267-685-2804, fax 267-685-1228

Corporate-Internal Category

Gold Award

The Source

WellPoint, publisher

Linda Lalande, editor

Studio M, designer

One Wellpoint Way

Thousand Oaks, CA 91362

805-557-6786, fax 805-557-6872

Corporate-External Category,

Gold Award

Delivering Success

Terracon, publisher

Sandra Engeman, editor

Jennifer Nash, designer

16000 College Boulevard

Lenexa, KS 66219

913-599-6886, fax 913-599-0574

Silver Award

EU Services News & Insights

EU Services

EU Services Marketing Dept., editor and designer

Miriam Troglin, manager, corporate administration

649 N. Homers Lane

Rockville, MD 20850

301-424-3300, fax 301-424-3696

Online Subscription Category

Gold Award

WordBiz Report Inc., publisher

Debbie Weil, editor

3601 Newark St., NW

Washington, DC 20016

202-364-5705, fax 202-686-4746

Special Synergy Awards for Best Use of Online Resources to Complement Print Publications

Gold Award

Overnight Lite and

www. Copresco. Corn

Copresco, publisher

Steve Johnson, editor

Jessica Pinhouse, designer

266 Commonwealth Drive

Carol Stream, IL 60188

630-690-2000, fax 630-690-8182

www.copresco. com

Subscription Newsletter Category

Gold Award

Second Opinion

"How to Undo Years of Damage Done by Stress"

Soundview Publications, publisher

Parris Lampropoulos, copywriter

Lori Haller, designer

Robert Jay Rowen MD, editor

7100 Peachtree-Dnwood Road

Atlanta, GA 30328

770-668-0432, fax 770-668-0692

Silver Award

Mayo Clinic Health Letter

"With our compliments.., a free trial issue of America's most trustworthy personal health letter"

Mayo Foundation for Medical Education and Research, publisher

Mark E. Johnson, copywriter Moore Response Marketing Services, designer

Robert D. Sheeler MD, editor Mark Everett Johnson Inc., entrant

16 Spaulding Lane

Hollis, NH 03049

603-465-3888, fax 603-465-3889

Investment Newsletter Category

Gold Award


"Here's the only stock system proven by a University of Chicago study to outperform the S&P by 114.36% to 573.16%" VectorVest ProGraphics, publisher

Craig Huey, copywriter Bill Heim, designer Creative Direct Marketing Group, entrant

2360 Plaza Del Amo, #105

Torrance, CA 90501

310-212-5727, fax 310-212-5773

In formation Services Category

Investor Relations Guide

"The Single Most Comprehensive Compendium of Investor Relations Practice Ever Published"

Kennedy Information, publisher

George Duncan, copywriter

Sharon Price, designer

William Mahoney, editor

Duncan Direct Associates, entrant

16 Elm Street

Petersborough, NH 03458

603-924-3121, fax 603-924-8511
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Publication:The Newsletter on Newsletters
Date:Jan 15, 2003
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