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Use Of and Spending By Colleges on Marketing Consultants Such As Market Research Agencies, Public Relations Firms and Advertising Agencies -- The Survey Of College Marketing Programs, 2007 Edition.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c50409) has announced the addition of The Survey of College Marketing Programs, 2007 Edition to their offering.

This report is based on detailed interviews with 55 America colleges, a list of which appears at the end of this description. The report presents hard data on use of and spending on a broad range of promotional vehicles including direct mail, web ads and website sponsorships, email broadcasts, blog monitoring, search engine placement enhancement, newspaper and magazine ads, billboards, television and radio advertising, website development and other forms of advertising. The study also presents findings on use of and spending by colleges on marketing consultants such as market research agencies, public relations firms and advertising agencies, among others. In addition, the report explores the management and organization of the college's branding and promotional efforts, exploring the degree of centralization and other issues in the management of the college marketing effort.

LIST OF STUDY PARTICIPANTS

Tufts University

NC State University College of Design

University of Missouri-Kansas

Saint Michael's College

Kent State University

St. Andrews Presbyterian College

American University

Allegheny College

Georgia Gwinnett College

Marshall University

Graduate School of International Relations and Pacific Studies

University of Michigan-Dearborn

Austin Community College

Vanguard College

University at Albany

Ohio Valley University

Oglethorpe University

Monroe College

Hartwick College

Ottawa University

Lake Erie College

Alfred University

Temple University

La Sierra University

Holy Cross College

Manchester Community College

Warren Wilson College

Indiana University College of Arts and Sciences Bloomington

The University of South Dakota

Weatherford College

University of Notre Dame

Texas A&M International

Geneva College

Virginia Military Institute

Kansas State University

The University of Arkansas at Little Rock

Schreiner University

Muhlenberg College

Tarleton State University

University of Alaska Fairbanks

University of Nevada, Las Vegas

College of Communications and Information Studies University of Kentucky

College of Southern Maryland

Augustana College

Mount Saint Mary College

University of California, Davis College of Letters & Science

Indiana University

Daniel Webster College

College of Education and Human Development University of Minnesota

Union University

University of Washington, Seattle

Degree of centralization and other issues in the management of the college marketing effort.

Chapter Outline:

ADMINISTRATIVE ORGANIZATION OF THE MARKETING EFFORT

THE COLLEGE MARKETING BUDGET

USE OF TRADITIONAL MARKETING MEDIUMS IN COLLEGE MARKETING

USE OF EMERGING INTERNET MARKETING MEDIUMS IN COLLEGE MARKETING

TRENDS IN PUBLISHING THE COLLEGE VIEWBOOK

TRENDS IN THE USE OF DIRECT MAIL IN COLLEGE MARKETING

MARKETING THROUGH THE COLLEGE WEBSITE

USE OF BLOGS IN COLLEGE MARKETING

COLLEGE SPENDING ON WEB MARKETING

SPENDING ON SEARCH ENGINE PLACEMENT

SPENDING ON EMAIL BROADCASTS

COLLEGE USE OF THE PAID ADVERTISING SERVICES OF GOOGLE, YAHOO & OTHER SEARCH ENGINES

PERCENTAGE OF THE COLLEGE MARKETING BUDGET SPENT ON ONLINE ADVERTISING

SPENDING ON PUBLIC RELATIONS & ADVERTISING AGENCIES AND OTHER MARKETING ORIENTED CONSULTANCIES

USE OF SURVEYING

USE OF BILLBOARDS

TRENDS IN NEWSPAPER ADVERTISING

1. CHAPTER ONE: ADMINISTRATIVE ORGANIZATION OF THE COLLEGE MARKETING EFFORT

2. CHAPTER TWO: THE COLLEGE MARKETING BUDGET

3. CHAPTER THREE: TRADITIONAL MARKETING MEDIUMS USED BY COLLEGES

4. CHAPTER FOUR: USE OF EMERGING ELECTRONIC & INTERNET MARKETING MEDIUMS BY COLLEGES

5. CHAPTER FIVE: TRENDS IN PUBLISHING THE COLLEGE VIEWBOOK

6. CHAPTER SIX: TRENDS IN COLLEGE DIRECT MAIL MARKETING EFFORTS

7. CHAPTER SEVEN: MARKETING THROUGH THE COLLEGE WEBSITE

8. CHAPTER EIGHT: BLOGS & COLLEGE MARKETING

9. CHAPER NINE: SPENDING ON WEB MARKETING

10. CHAPTER TEN: USE OF PUBLIC RELATIONS AGENCIES, ADVERTISING AGENCIES, MARKET RESEARCH FIRMS AND OTHER MARKETING ORIENTED CONSULTANCIES

11. CHAPTER ELEVEN: SPENDING ON PUBLIC RELATIONS AGENCIES, ADVERTISING AGENCIES, MARKET RESEARCH FIRMS AND OTHER MARKETING ORIENTED CONSULTANCIES

12. CHAPTER TWELVE: TRENDS IN COLLEGE NEWSPAPER & MAGAZINE ADVERTISING FOR RECRUITMENT

13. CHAPTER THIRTEEN: THE COLLEGE MAGAZINE AS A MARKETING VEHICLE

14. CHAPTER FOURTEEN: SPONSORED CAMPUS VISITS AND OUTREACH TO GUIDANCE COUNSELORS

15. CHAPTER FIFTEEN: TRENDS IN COLLEGE RADIO AND TELEVISON ADVERTISING FOR RECRUITMENT

16. CHAPTER SIXTEEN: USE OF BILLBOARDS IN COLLEGE MARKETING

For more information visit http://www.researchandmarkets.com/reports/c50409.
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