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Urban Culture and Hip-Hop Lifestyle are Focus of New Riverhead Line Freestyle; More Fiction and Non-Fiction Titles to Follow.

NEW YORK, June 11 /PRNewswire/ -- Riverhead/Freestyle, a new line of fiction and nonfiction titles relating to urban culture, is being introduced by Riverhead Trade paperbacks, and just published its first book, Blinking Red Light, according to Co-Publisher Julie Grau.

An urban thriller, Blinking Red Light was successfully self-published in the Philadelphia area where the author, Mister Mann Frisby, lives. The novel reflects the gritty reality, unpredictable violence, and colorful slang of the inner city.

"The incredible success of some of the self-published titles in this category indicates that there is a hungry -- and probably under-served -- readership for books that share the energy and themes of hip-hop culture. We see books that reflect this movement, both fiction and nonfiction, as an area of growth," Grau said.

Grau added: "We believe that the Riverhead identity is clearly defined, so by creating this line within the imprint, we can signal to the publishing industry and to consumers that we are branching out into new areas of the bookstore."

Upcoming Riverhead/Freestyle titles include: The Wu-Tang Manual, an illustrated guide to the cosmology of the legendary hip-hop group The Wu-Tang Clan, by the Wu-Tang Clan; and two books of self-empowerment from Tariq "K- Flex" Nasheed, a former hustler and self-proclaimed "hip-hop dating guru," The Art of Mackin' and The Mack Within.

Penguin Group (USA) Inc. is the U.S. member of the internationally renowned Penguin Group. Penguin Group (USA) is one of the leading U.S. adult and children's trade book publishers, owning a wide range of imprints and trademarks, including Berkley Books, Dutton, Frederick Warne, G.P. Putnam's Sons, Grosset & Dunlap, New American Library, Penguin, The Penguin Press, Philomel, Plume, Puffin, Riverhead Books and Viking, among others. The Penguin Group is part of Pearson plc, the international media company.

CONTACT: Craig Burke, Publicity Director, Riverhead Books, +1-212-366-2606
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Date:Jun 11, 2004
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