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UpdateThis Alliance with Real Media Expands Access to Leading Web Management Technologies.

Business Editors/High-Tech Writers

NEW YORK--(BUSINESS WIRE)--Feb. 21, 2001

UpdateThis Inc., (, the Internet software company that empowers businesses to maximize Web site effectiveness by simplifying content management, and Real Media Inc., a global provider of marketing solutions to the digital advertising industry, Wednesday announced they have formed a strategic alliance to cross market their complementary services.

Under the terms of the agreement, UpdateThis will offer Real Media's Open AdStream(TM) to their clients as part of its content management toolkit. Likewise, Real Media will promote UpdateThis' outsourced content management services to their current customers and through existing sales channels. Botvices deliver robust, yet streamlined solutions for companies publishing content and advertising on the Web.

Open AdStream and UpdateThis can be seen at Real Media's Booth, No. 330, at the Editor & Publisher's 12th Annual Interactive Newspapers Conference and Trade Show, Feb. 21 - 24, 2001 in Dallas.

"Real Media's Open AdStream adds a critical component to our content management service," said Bill McCahey, president of UpdateThis. "By partnering with Real Media we gained instant access to a leading ad management solution that meets our requirements for providing our customers tools to increase the ROI for their Web sites while reducing the time and cost to maintain them.

"Open AdStream gives our customers an extremely powerful, reliable and scalable ad management solution that can be controlled and supported with limited in-house staff and maintenance."

"Our alliance with UpdateThis allows us to better serve our clients by enabling them to control more of their Web site management needs in-house," said Scott Gamble, Real Media's vice president of business development.

"With UpdateThis, we can offer our clients a more comprehensive, turn-key Web site management service," said Gamble.

UpdateThis is an outsourced automated content management service that allows any company to manage and leverage their Web sites effortlessly, at any time and without the need for a dedicated Web-focused technical staff or infrastructure. Through its alliance with Real Media, UpdateThis rounds out its content management toolkit.

Now, in addition to services such as third party news feeds, content aggregators and resellers, and online merchant account management, UpdateThis offers its subscribers tools to bring their ad management under their control, as well.

Real Media's Open AdStream is a locally installed ad management solution that allows companies to control and manage their Internet advertising needs. Like UpdateThis, Open AdStream is easy to use and requires no additional infrastructure installations by the user. Open AdStream ad serving technology provides a solution that precisely targets, delivers and tracks ad campaigns for Web site publishers.

Open AdStream also helps sites acquire a thorough understanding of their visitor demographics by gathering additional information related to ad impressions such as click/ad interactions and the ratio of click/ad interaction to ad impressions.

About UpdateThis

UpdateThis, headquartered in New York and on the Web at, simplifies Web site management from start to future by making Web site updating fast and simple for everyone. Whether the site is content-driven, promotional, transactional or internal, UpdateThis adds efficiencies to its ongoing maintenance, making a Web site practical for any business.

UpdateThis products and services help administrators and managers coordinate and automate updates from multiple contributors. By taking Web site maintenance to the source of the information and making it easy for that person to keep content up to date, a company gains control of content, drives Web site traffic and, by making it all so easy, increases bottom-line returns.

For more information about the company and its products and services, phone UpdateThis' headquarters at 888/972-2748, or visit UpdateThis on the Web at

About Real Media

Real Media is a PubliGroupe company -- the largest and oldest media services organization in the world. Real Media provides marketing solutions to the digital advertising industry through state of the art technology, maximizing brand value by protecting audience information.

Real Media's customers include Bloomberg, New York Times Digital,,, Fortunecity, Forbes, USA Today and Playboy. For more information please visit
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Publication:Business Wire
Date:Feb 21, 2001
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