Printer Friendly

Update: Agora and Boardroom partnership going very well.

Last August we reported that Martin Edelston's Boardroom Inc. was entering into a joint agreement with Agora International, Bill Bonner's highly successful health and personal finance newsletter operation (NL/NL 8/16/03).

Agora was to distribute Bottom Line Personal and Bottom Line Health internationally, as well as to "take their U.S. promotions and adapt them to the international market."

At the beginning of this year, Agora managing director Stacy Berver told Al Goodloe, of Publisher's Multinational Direct, "Agora is having a great year. We plan to increase our international mailings by 35 to 40 percent in 2004.

"We are enthusiastic about our partnership with Boardroom Inc. covering the international marketing of the newsletters Bottom Line Personal and Bottom Line Health. Responses to mailings for these two newsletters are excellent."

The international versions of the two newsletters are keeping "what's universal or evergreen" from the U.S. editions and "excising or condensing material that is of purely U.S. interest," Berver noted at the time.

With circulations of about 150,000 for Bottom Line Health and well over 500,000 for Bottom Line Personal, they are two of the largest newsletters in the world.
COPYRIGHT 2004 The Newsletter on Newsletters LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Promotion
Publication:The Newsletter on Newsletters
Geographic Code:1USA
Date:Feb 15, 2004
Words:195
Previous Article:Courier New gets the boot from the State Department.
Next Article:Would you launch your newsletter today?


Related Articles
Large crowd at Publisher's Multinational Direct Conference learn challenges and rewards of international marketing of publications.
Agora builds on twenty years' experience with its International Marketing Solutions division. (Going Global).
Step up your promotions to Canada. (Promotion).
Bob Bly's recommended reading for marketers. (Promotion).
Why do regulators dislike newsletter marketing? (DM Notebook).
Boardroom Inc. to go international in partnership with Agora Publishers.
Dive in.
Agora gets rock star adulation.

Terms of use | Privacy policy | Copyright © 2021 Farlex, Inc. | Feedback | For webmasters