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Upcoming NBWA convention called the "best" to date.

The 1992 National Beer Wholesalers Association Convention, scheduled for September 13-16 in New Orleans, is promised "to be its best convention," according to event organizer Joe Silagy.

Featured speakers at this year's meeting include former U.S. President Gerald Ford; Anheuser-Busch, Inc., president Patrick Stokes; Brewers' Association of America executive director Henry King; Licensed Beverage Information Council executive director Monita Fontaine; and beer anthropologist Alan Eames.

In addition to the speakers, a seminar program, aimed at improving the beer wholesaler's bottom line, has been planned. The Denver Management Group will address "Management's Role in Maximizing the Benefits of Today's Technology" and how to "Meet Retailer Demands by Improving Service While Controlling Costs."

Also, Robert Pohle of Pohle Partners, Inc. will lead a practical discussion on all the major aspects of buying or selling a distributorship. Dan O'connor of Management Ventures will discuss the advantages of direct marketing and "total quality" techniques used by highly successful companies to focus their service efforts and keep the customer satisfied.

Finally, Jim Heaney of Heaney & Bums will be part of the seminar program again, this year offering "How to Improve Performance Through Feedback" and "Change the Focus, Increase Your Profits."
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Title Annotation:National Beer Wholesalers Association
Publication:Modern Brewery Age
Date:Jun 29, 1992
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