Printer Friendly pioneers first Internet TV network.

On Sunday, May 7, Spanish-speaking Internet users around the world watched a four-hour live broadcast of "Fiesta Broadway" from Los Angeles, thanks to, the world's first Internet TV network.

"We wanted to provide a clear demonstration to viewers and advertisers of how our approach is the next step in the evolution of broadcasting," says Carlos Barba, chairman and CEO. "Anyone in radio, TV or cable must now be involved in Internet TV. The future is the broadband."

Barba, a 30-year broadcast veteran who helped build Telemundo and Univision, and his experienced team have developed partnerships with leading media companies serving the U.S. Hispanic market as well as Latin America and the Caribbean to deliver live and archived streaming video content.

In addition, offers a highly interactive, entertainment-oriented web site experience for Spanish, English and Portuguese users with local programming from their countries of origin. "Along with our Internet TV approach, aggregates elements of three traditional Internet business approaches: Internet portals, e-commerce and virtual communities," says Barba.

For example, allows users to express their opinions on current issues, chat with other users, take part in online auctions, and engage in e-commerce. "We have created a calendar system to remind users of birthdays and anniversaries and suggest suitable products based on your taste and preference," says Barba. Through third-party software, visitors can make free long-distance phone calls with their computers using modems and microphones.

in January, received the prestigious E-HOLA! Award for design and functionality as one of the top 10 Spanish sites for 1999.

Based in Miami, has aligned itself with major players such as GlobeCast North America, a subsidiary of France Telecom; Exodus, an international website hosting provider; Burn World-Wide, a premier website and applications developer; and Akamai, a leading provider of video and audio broadband services. is finalizing negotiations for a co-branded, fraud-protected MasterCard with Citicorp and plans to promote its own online branded products. The company also recently incorporated educational components with, a Colombian-based tutorial site specializing in mathematics and science.

" is well-positioned to capitalize on the growth of the Hispanic market worldwide," says Barba. "We offer a total Internet television experience to a global market, and we have the first mover advantage. This is a great investment opportunity."

UnoDosTres has secured advertising, editorial, marketing and public relations contracts valued at US$165 million with media partners throughout Latin America. "We share revenue with them, and they provide advertising, content and promotional support," says Barba. "This allows us to build an effective network without having to open our own offices."

The company's video partners will send their programs and ads via satellite to GlobeCast's digital editing facilities, where content will be archived by category. Through's web site, users can retrieve the content of choice -- which soon may include popular movies on demand.

"Our interactive, animated approach lends itself well to Internet advertising, especially sponsorships," says Barba. "Corporations will be able to sponsor specially created and targeted sports, culture and entertainment events."

Although is initially focusing on the more than 30 million U.S. Hispanic and Latin American PC users, the company has already registered similar domain names in other languages for future expansion into Europe, Asia and African markets.

In addition to making the world smaller through better communications, Internet providers have a responsibility to give back to society, Barba believes. "I would hope other companies would join with us to sponsor the world's first Internet telethon in benefit AIDS victims worldwide," he says. "As a new medium, the Internet has an obligation to serve others."
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Publication:Latin Trade
Date:Jul 1, 2000
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