Unleashing the Power of PR: a Contrarian's Guide to Marketing and Communication.
9780787982799Unleashing the power of PR; a contrarian's guide to marketing and communication.
Weiner, Mark.
Jossey-Bass
2006
247 pages
$29.95
Hardcover
HD59
Public relations consultant Mark Weiner describes a research-based model for creating and implementing effective public relations programs. Dozens of case studies from such well-known companies as General Electric, FedEx, Boeing, and Intel are used as illustrative examples. Each chapter concludes with a set of questions for reflection, and sample surveys are found in the appendix. Bibliographical references are lacking. Jossey-Bass is an imprint of Wiley.
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| Publication: | Reference & Research Book News |
|---|---|
| Article Type: | Book Review |
| Date: | Aug 1, 2006 |
| Words: | 95 |
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