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Unleashing the Power of PR: a Contrarian's Guide to Marketing and Communication.

9780787982799

Unleashing the power of PR; a contrarian's guide to marketing and communication.

Weiner, Mark.

Jossey-Bass

2006

247 pages

$29.95

Hardcover

HD59

Public relations consultant Mark Weiner describes a research-based model for creating and implementing effective public relations programs. Dozens of case studies from such well-known companies as General Electric, FedEx, Boeing, and Intel are used as illustrative examples. Each chapter concludes with a set of questions for reflection, and sample surveys are found in the appendix. Bibliographical references are lacking. Jossey-Bass is an imprint of Wiley.

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Publication:Reference & Research Book News
Article Type:Book Review
Date:Aug 1, 2006
Words:95
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