Unleashing the Power of PR: a Contrarian's Guide to Marketing and Communication.
Unleashing the power of PR; a contrarian's guide to marketing and communication.
Public relations consultant Mark Weiner describes a research-based model for creating and implementing effective public relations programs. Dozens of case studies from such well-known companies as General Electric, FedEx, Boeing, and Intel are used as illustrative examples. Each chapter concludes with a set of questions for reflection, and sample surveys are found in the appendix. Bibliographical references are lacking. Jossey-Bass is an imprint of Wiley.
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|Publication:||Reference & Research Book News|
|Article Type:||Book Review|
|Date:||Aug 1, 2006|
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