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Universal Studios Online and Excite Bring Hollywood to the Excite Audience; Universal Studios Content Available on the Excite Network

UNIVERSAL CITY and REDWOOD CITY, Calif., Jan. 5 /PRNewswire/ -- Universal Studios Online and Excite have announced an agreement to promote three Universal Studios' Internet destinations through the Excite online network. Announced in conjunction with the launch of the Real Hollywood Network, Universal's content is available on the Excite People and Chat Channels at http://www.excite.com.

The Real Hollywood Network, a new entertainment and celebrity chat site ( http://www.realhollywood.com ) launching today, will be made available on Excite's People and Chat Channel in co-branded online auditoriums available at www.excite.com. Both companies will share ad revenues from the Excite version of The Real Hollywood Network.

The Universal Studios Hollywood Backlot Store, featuring a wide selection of merchandise from Universal Studios entertainment properties, and the Universal Studios Online Auction, an actual online auction specializing in exclusive celebrity memorabilia and collectibles, will be promoted on the Excite shopping channel through banner advertising and other promotional placements. Both the Hollywood Backlot Store and Online Auction are located at the Universal Studios Web site ( http://www.universalstudios.com ).

"This relationship is one way we are increasing the reach of our online properties," said Paul Rioux, president of Universal Studios New Media Group. "We are in the business of providing entertainment-oriented content to consumers, and are always looking for effective and innovative vehicles to extend the distribution of that content."

"The Real Hollywood Network brings the excitement of Hollywood to Excite and creates a rich entertainment community on the service," said Brett Bullington, executive vice president of Excite. "Excite chatters already generate millions of minutes of chat each month and the volume is steadily rising. We are really excited to be working with a major entertainment brand of Universal's stature and reputation as we expand the Excite chat experience and community."

Founded in 1994, Excite, Inc., is an Internet media company which offers the Web's first free online service. The Excite Network consists of Excite's two flagship brands, Excite ( www.excite.com ) and WebCrawler ( www.webcrawler.com ). Localized versions of Excite are also available internationally for the United Kingdom, Germany, France, Sweden, the Netherlands, Australia and Japan. Based in Redwood City, Calif., Excite, Inc., (Nasdaq: XCIT) has strategic relationships with America Online, Intuit, Tribune Company, CUC Investments, Apple Computer, and Netscape Communications.

Universal Studios Online, a division of Universal Studios New Media Group, develops original Internet content for the studio's Web site ( www.universalstudios.com ) and The Real Hollywood Network ( www.realhollywood.com ), an all-chat site featuring live chats with celebrities from the world of entertainment. Universal Studios is a unit of The Seagram Company Ltd., a global beverage and entertainment company.

SOURCE Universal Studios
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/CONTACT: Amy Orebaugh of GCI Group, 213-930-0811, x129, or aorebaugh@gcila.com; or Melissa Walia of Excite, Inc., 650-569-2213, or Melissa@excite.com/

(XCIT)

CO: Universal Studios; Excite ST: California IN: ENT MLM CPR SU: PDT

SR-SF -- LAM007 -- 3254 01/05/98 12:01 EST http://www.prnewswire.com
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Date:Jan 5, 1998
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