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Universal Robotics Corporation.

Universal Robotics

Translating the Language of Technology

A new company that is introducing high-tech to Winnipeg, Universal Robotics Corporation advertises itself as a "technology broker." For the past 18 months, it has been looking for a market in advanced manufacturing systems. Though it does not manufacture or distribute the equipment, it recommends and assists in the implementation of the systems that the customer requires, says president Lyndsay Oliver.

Its services range from a basic overhaul of a factory's manufacturing capabilities to a complete flexible automation system. Being first in Canada to offer this type of updating of existing manufacturing systems, educating the business community has been a priority, says Oliver.

"Flexible automation is only a small segment of what Universal Robotics is all about," he says. "We preview a manufacturer's present system, look for flaws and inefficiencies and then offer a strategic plan that can be implemented in stages."

Looking to the future, Universal plans to assist companies to stay competitive and grow in the long term. Offering advice in transition planning, it can make major changes with only minor disruption to a company.

Looking for the right application for each company to increase its productivity is what Universal Robotics is best at, says Oliver. "Translating the almost incomprehensible language of technology into a language that most of us can understand is the next step in purchasing the correct system."

It can also offer varied services to different manufacturers with very specific needs, which may be as diverse as an articulated arm run by computer, bar coding, vision systems, automated retrieval and storage systems to automated guided vehicles.

After a slow start in Saskatoon, Universal Robotics has found a market in Manitoba, and is looking toward expansion in eastern Canada and into the American market.

To prove the capability of a change toward automation, a game called ADVANTIG (pronounced like the word advantage), has been designed for the pre-implementation of the technology. "It's a role-playing simulation used primarily by managers who are interested in discovering the effects of factory automation on their organizations," says Oliver.

Donating an articulated arm robot to the University of Manitoba Engineering Department is one way Universal Robotics is trying to raise the profile of robotics in manufacturing. Companies such as Coldstream Products, West Steel and Manitoba Hydro have been incorporating the technology that Universal Robotics is offering. With the feeling that automation will be the only way for companies to compete in the future, Oliver says the company has a secure future in Manitoba. "We are looking for a foothold in the aerospace industry, to complement the other components of our business."
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Copyright 1989 Gale, Cengage Learning. All rights reserved.

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Publication:Manitoba Business
Article Type:company profile
Date:Jul 1, 1989
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