Printer Friendly

Univar unveils new brand identity.

Distribution company Univar has announced a new European brand identity for the food ingredients arm of its business which now becomes Univar Food Ingredients.

Previously operating as Fiske, the move is central to Univar's corporate strategy to strengthen its position in the food, beverage and nutrition sectors.

"Univar Food Ingredients captures the stability of a global brand and combines this with clear industry focus and understanding," comments John Phillpotts, President, Univar Europe. "Its official launch at FIE 2007 allowed us to communicate the move at the food indus try's premier trade event. It provides a suitable platform for us to firmly establish the new brand identity and outline its relevance to both customers and partners.

"Our aim is to align our business goals with customer requirements-simplifying their business by giving access to a comprehensive range of quality ingredients and additives from the world's most innovative manufacturers. A service which not only guarantees efficient delivery in a price-driven market, but also adds value by offering specialist technical support and bringing the latest ingredient developments direct to their door.

Contact Univar Food Ingredients on tel 01908 362200 or visit
COPYRIGHT 2007 Food Trade Press Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:EVOLUTION
Publication:Food Trade Review
Article Type:Brief article
Date:Sep 1, 2007
Previous Article:New logo for 'Proven Fine Food'.
Next Article:Early Christmas for Goodlife.

Related Articles
New identity for Fiske. (Ingredients).
The annual Happi buyer's guide.
Univar subsidiary acquires Chemcentral Corporation.
Univar to acquire Chemcentral.
Univar to acquire Chemcentral.
DuPont chooses Univar as national sales agent.
New members.
On the eve of its 30th anniversary, Rhea+Kaiser, Naperviille, IL, is introducing a new brand identity, built around the theme of "Uncommon Sense.".
Coast Chemical, Coast Southwest merge brands.
New Look Signals Evolution of Aramex.

Terms of use | Privacy policy | Copyright © 2021 Farlex, Inc. | Feedback | For webmasters |