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United States : Zephyr Health, Veeva Systems to supercharge sales efficiency in life sciences industry.

Zephyr Health and Veeva Systems have entered a strategic partnership to supercharge sales efficiency in the life sciences industry.

By officially joining each other's interoperability partner programs, the companies are launching co-development efforts that will integrate the predictive analytics and data-driven business recommendations of Zephyr Illuminate into Veeva CRM Suggestions.

William King, founder and CEO of Zephyr Health, said, "Today's announcement with industry leader Veeva Systems is another solid step in Zephyr Health's journey to transform the way life science companies do business. This partnership will help us realize that goal by delivering on our strategy to harness the power of global health data to improve customer targeting, accelerate sales and enhance field productivity and satisfaction. Ultimately, this process will support a product's market success."

Matt Wallach, president and co-founder of Veeva Systems, added, "Effective CRM takes an ecosystem of partners who recognize that no single solution is capable of collecting and synthesizing the overwhelming abundance of data available to deliver effective, multichannel customer engagement. This partnership is a strong, strategic fit for us and represents a powerful opportunity to enrich Veeva CRM Suggestions with analytics and insights that will equip field teams to deliver an unprecedented customer experience."

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Publication:Mena Report
Date:Nov 21, 2015
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