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United States : ZURICH INSURANCE intros GATOR GOLF.

Gator Golf, has been introduced by Zurich Insurance, which is created by McCann Worldgroup, instructing golfers on how to deal with playing in close proximity to alligators.

This new series was made to construct buzz across the upcoming PGA Tour, Zurich Classic of New Orleans, where an alligator famously wandered onto the course during last year s games.

While not everyone finds alligators on the golf course a laughing matter, the series is tied to the larger For Those Who Truly Love brand platform, the idea being that those who truly love golf won t let an alligator on the course stand in their way. The Gator Golf series has golfing and alligator expert Jim Shanks offering up absurd solutions to gator-filled golf course problems. In the above video, for example, he recommends turning around and driving left-handed so that the gator behind you is out of sight, out of mind, while adding that if you re attacked you should follow course etiquette and die quietly.

Gator Golf is the social component of a larger integrated campaign including TV, print, online advertising and a microsite, and will appear on YouTube and on saud microsite in the lead up to the tournament, which occurs on April 24 27.

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Publication:Mena Report
Date:Apr 23, 2014
Words:220
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