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United States : Trend Micro Mobile Security 8.0 Upgrades Mobile Device Management to Meet Growing Mobile Enterprise Security Market Demands in APAC Region.

With the rise of mobile usage continuing throughout the APAC region, Trend Micro Incorporated, the global cloud security leader, today announced the launch of Trend Micro Mobile Security (TMMS) 8.0 to give customers the tools to enforce essential corporate security policies while still allowing

This is particularly relevant in the APAC region where mobile usage is a key part of daily life: in China, 38% of mobile users access the Internet via their mobile devices (Nielsen); Hong Kong mobile users even engage in online banking and trading activities (Synovate); while 59% of mobile users in India use their mobile phones as a primary Internet source (The Next Web/BBH India).

According to a report by Gartner, global mobile Internet usage is predicted to increase to 46% penetration by 2016, representing about a US$2.5 billion market for mobile enterprise security. Mobile devices have become a part of everyday life, making mobile enterprise security not only a nice to have, but now a must have, and this is a fact that companies cannot ignore.

BYOD (Bring Your Own Device) at work is a side effect of this growing mobile trend, says Ken Low , Director of Enterprise Security & Risk Management. Gartner predicts that organizations who do not reinvest at least one third of their savings into mobile security will see a 25% increase in security incidents through 2015, which is why Trend Micro strongly encourages its customers to take necessary precautions on the mobile platform.

TMMS 8.0, winner of the 2012 NWA Best Endpoint and Mobile Device Security award, enhances the enforcement of existing password and encryption policies as well as provides more granular remote wipe capabilities. It also introduces a mobile application management system that allows IT to automatically push corporate apps to iOS, Blackberry and Android devices. TMMS 8.0 is conveniently available as a plug-in for the Trend Micro OfficeScan solution and easily integrates directly into a company s existing IT management infrastructure, greatly reducing the cost and complexity of deploying a mobile security/management solution.

1. Mobile Device Security helps businesses enforce data protection policies that keeps sensitive information on personal devices secure.

2. Mobile Device Management helps businesses manage a diverse array of mobile devices from a single management console. Additionally, it also covers device enrollment and provisioning, as well as policy enforcement and inventory detail.

3. Mobile Application Management helps businesses control which apps may be installed on devices, as well as provides businesses with the ability to push key corporate apps to all devices.

Research has shown that the mobile trend has just begun and will continue to rise, said XX.

2012 Al Bawaba (Albawaba.com)

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Publication:Mena Report
Geographic Code:6UGAN
Date:Aug 28, 2012
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