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United States : Tapad enters partnership to integrate cross-device solution into Sizmek MDX platform.

An open ad management firm for multiscreen campaigns, Sizmek, has entered a partnership with Tapad to consolidate its cross-device solution into the Sizmek MDX platform.

One of two cross-device identity management vendors chose after a complete review of market-leading companies, Tapad's capabilities will round out Sizmek's ability to assist clients in connecting with customers across all of their devices and measure which parts of their campaign are driving the best results.

After the announcement with cross-device solution Screen6, the Tapad collaboration will further expand Sizmek's cross-device reach with enhanced coverage in North America and EMEA regions.

Alex White, vice president of product strategy at Sizmek, said, "Increasing audience fragmentation has made it more difficult to effectively deliver the right message across multiple devices in a way that's relevant to a specific user. Through the integration of Tapad's technology, Sizmek enhances its leadership role in omni-channel ad management in key geographical areas for our customers, which enables them to more efficiently deliver and better monetize campaigns."

Neil Nguyen, president and CEO, Sizmek, added, "Sizmek's open, end-to-end methodology not only brings together the best innovations on one platform, it fosters choice, empowering clients to interconnect the capabilities that best serve their strategies. Coupling Tapad's cross-device solution with other, myriad innovations within Sizmek MDX means clients will more effectively connect with consumers everywhere they are, and execute substantially more powerful campaigns."

Are Traasdahl, founder and CEO of Tapad, noted, "Having access to a scalable, effective and privacy-safe cross-screen solution is a marketing imperative today. By introducing Tapad's technology into their open platform, Sizmek is meeting this critical demand with a solution that provides optimal returns."

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Publication:Mena Report
Date:Nov 25, 2015
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