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United States : TRUBLUE LLC rebrands itself.

The Boulder, CO headquartered maker of the award-winning TRUBLUE Auto Belay and zipSTOP Zip Line Brake has announced the launch of Head Rush Technologies, its new company name, to reflect its expanding breadth and depth of products.

Earlier called as TRUBLUE LLC, the innovative adventure recreation equipment firm has rebranded itself to Head Rush Technologies.

Under the new name, the company will still be selling its products directly through its sales team and web portal,, and through its worldwide network of distributors.

The company's sister concern, Eldorado Wall Company, will still be operating separately under the Eldorado Climbing Walls brand.

Founder and President, John McGowan, said : 'After much success with our TRUBLUE Auto Belay and zipSTOP Zip Line Brake products, we are excited to be entering this new phase of growth as Head Rush Technologies'.

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Publication:Mena Report
Date:Sep 11, 2013
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