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United States : Strong Demand for Mobile Solutions Will Boost Sales in U.S. and Europe, finds Frost & Sullivan.

The value proposition of three specific mobile solution categories is being successfully communicated in the United States and Europe. More than half of the businesses in these two regions view mobile software applications, machine-to-machine (M2M) communications and mobile device management (MDM) solutions as highly effective technologies. Of these three mobile solution categories, mobile software applications are currently deployed by the highest percentage of businesses, however, MDM and M2M solutions are projected to experience the strongest near-term growth within the next two years.

An analysis from Frost & Sullivan's, The Future of Mobile Solutions from a Customer Perspective United States and Europe presents these and other findings from a survey of 1,028 decision-makers for IT-related purchases in the U.S. and Europe. Five key vertical industries were targeted for sampling healthcare, government, banking/finance/insurance, manufacturing and retail/wholesale.

"Industry-specific preferences have emerged around mobility, with the manufacturing and finance sectors leading in all three mobile solution categories in percent of companies deploying," said Frost & Sullivan Mobile & Wireless Principal Analyst Jeanine Sterling. "Looking forward during the 2014-2016 time period, government and manufacturing expect to exhibit the highest levels of growth in each of these three categories."

Companies are deploying mobile apps display distinct tendencies, including a preference for using wireless carriers and systems integrators as their strategic mobility partners, although the preference for wireless carriers is softening in some customer segments. Over two-thirds of companies currently using mobile apps also report their preference of some form of pre-packaged software versus creating their own customized solutions.

Cloud-based mobile applications have also become an increasingly popular trend. Among the businesses that have already begun utilizing cloud computing solutions, 40 percent have moved their mobile enterprise applications to the cloud and another 32 percent plan to make the same transition within the next three years. It should be noted, however, that the willingness to migrate mobile apps to the cloud differs by industry.

"In terms of regional patterns, U.S. firms have a somewhat higher affinity for mobile solutions than their European counterparts," noted Sterling. "The current gap in deployment levels is expected to widen further for both mobile apps and MDM by 2016, indicating that the U.S. will continue to be a more lucrative market than Europe especially for these mobile solution providers."

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Publication:Mena Report
Date:Jul 10, 2014
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