Printer Friendly

United States : Sony Electronics Forms Business Incubation Group to Help Bring Conceptual Design to Consumer Market.

Sony Electronics today announced the establishment of the New Business Incubation Group (BIG), to consolidate its new concept design and technology products under one umbrella for US and Canada. The group comprises a number of currently segregated business hubs including Life Space UX, Digital Paper, SmartEyeglass and Sports Entertainment Business. Each business entity pushes the boundaries of innovative technologies, by creating products that span and integrate conceptual consumer technology, human interaction and the environment around them. By forming the BIG, Sony can easily share resources, simplify and align go-to-market strategies, and help build class-leading products from engineering concept to end-user availability.

At Sony, we have a strong heritage of pioneering consumer technology that impacts our daily lives. Each NBIG business unit demonstrates our continued efforts in R&D and our focus on developing technology that embraces innovation and new thinking, said Mike Fasulo, President, Sony Electronics.-By consolidating and forming our new group, we can help drive these concepts out of the minds of engineers and into the hands of our consumers. Sony is paving the way with exciting and game-changing products that challenge current thinking, break new grounds and stimulate the human senses.

One group member, Sonys Life Space UX, creates products that changes a users interaction with the physical environment and their entertainment experience. 4K Ultra Short Throw Projector is already available in the US. This projector, when placed at the foot of a wall, transforms the entire wall into a life-size window into another world with an expansive 147 inch image that boasts four times the clarity of Full HD. Showcased on the east coast for the first time at the recent Architectural Digest Design Show in New York City, three new Life Space UX products will be available in the US in May 2016.

Already available in Japan is the LED Bulb Speaker, which seamlessly blends right into any living space. By screwing the speaker into a light bulb socket, users can enjoy music wirelessly anywhere in their home. The LED Bulb Speaker will be available for about $239 US.

Sony will also be launching the 10cm cubic Portable Ultra Short Throw Projector, equipped with internal speakers and battery. The projector is capable of throwing a 22? to 80? image onto walls, tables, or any other adjacent surface, in spite of its compact size. The projector will be available for about $999 US.

Finally, Sony will release the Glass Sound Speaker, which fills every corner of the room with crystal clear sound through the tube-shaped organic glass that envelops the LED source. It also showers the room with a warm glow that harmonizes beautifully with any interior. The Glass Sound Speaker will be available for about $799 US.

Other group include the Future Lab Program which embraces an approach to technological research and development that emphasizes an open creative environment and direct lines of communication with society, through which it aims to co-create new lifestyles and user value in the future. As part of this approach, the program will share concept prototypes with users while still at the development stage, and look to them for inspiration, leveraging their feedback to refine and evolve its projects.

[c] 2016 Al Bawaba (Albawaba.com) Provided by SyndiGate Media Inc. ( Syndigate.info ).
COPYRIGHT 2016 SyndiGate Media Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2016 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Mena Report
Date:Mar 30, 2016
Words:542
Previous Article:United States : Sony Bolsters Full-Frame FE Lens Lineup with New 70-300mm High-Resolution Zoom and 50mm F1.8 Prime Lenses.
Next Article:United States : Sonys New Cyber-shot RX10 III Camera Brings Extended Zoom Capability to Acclaimed RX Line.

Terms of use | Privacy policy | Copyright © 2019 Farlex, Inc. | Feedback | For webmasters