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United States : Quotient Technology and Giant Eagle Launch Giant Eagle Advantage Media.

Giant Eagle and Quotient Technology announced the launch of Giant Eagle Advantage Media, a new digital media platform that allows consumer packaged goods (CPG) brands to better reach Giant Eagle shoppers with more precise digital ads and promotional offers.

Quotient, which powers Giant Eagle Advantage Media, is the exclusive partner for executing shopper media programs on and off-platform that leverages Giant Eagle customer data. This new digital service benefits shoppers as they will receive more relevant content in the form of digital ad messages and promotional savings to help them find what they need and want.

Giant Eagle Advantage Media will transform CPGs and Giant Eagles ability to connect Giant Eagle customers with the best available offers, contextually relevant to them, in the channels and times they prefer, said Graham Watkins, Senior Vice President & General Manager, eCommerce of Giant Eagle. Expanding our partnership with Quotient to now offer a digital media platform that includes advertising is a natural extension of years of working together on digital promotions.

This new platform provides CPGs numerous digital media solutions that can drive in-store and online sales, support new product launches, build brand loyalty, support shopper themes and amplify in-store events. Benefits of the new data-driven media platform include: Targeting & Personalization use proprietary Giant Eagle point-of-sale purchase data, app usage and web data, and coupon activation data from to target and personalize messages and promotions directly to shoppers. Creative serve rich, dynamic creative ad experiences that are optimized for shoppers with key capabilities such as embedded coupons and offers, product galleries, support for in store specials and more. Media deliver messaging on, across Giant Eagles mobile and social channels, on and on third-party properties using Giant Eagle shopper data for targeting. Measurement measure campaign success using advanced analytics that can link ad views to a shoppers purchase.

For CPGs wanting to reach Giant Eagle shoppers with the most appropriate message and offer, this new digital platform is a game changer, said Chad Summe, Quotients Chief Operating Officer. As their exclusive digital media partner, Quotient is committed to elevating CPGs digital marketing strategies through an omni-channel approach and advanced technology all to create sales for CPGs.

Quotient will work with CPGs, their agencies and Giant Eagle to create digital ads and promotional campaigns, design and execute media, measure the sales impact, and leverage shopper data collected through Quotients Retailer iQ platform. This Quotient technology platform, which has been integrated at Giant Eagle stores for several years, connects to Giant Eagles point-of-sale system and uses a blend of proprietary purchase data and online behavior data to deliver relevant digital coupons to Giant Eagle shoppers at the most ideal time, primarily on their smartphones.

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Publication:Mena Report
Date:Mar 28, 2019
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