United States : Quotient Acquires Search and Sponsored Product Media Technology to Fuel Ecommerce.
Quotient Technology announced it has acquired U.K.-based Elevaate, which has an in-market technology platform that drives ecommerce sales through sponsored search and product ads on retailers ecommerce properties and elsewhere on the web. The acquisition enables Quotient to help its retailer partners boost ecommerce media and sales at a time when shoppers are initiating more of their trips directly on retailer websites.
This is a great enhancement to our media solutions for retailer partners and our consumer packaged goods (CPG) clients, said Mir Aamir, President and CEO of Quotient. Brands are eager to get prominent placements on the digital shelf, and shoppers have come to expect and engage with featured products and sponsored results when they search for a product. Quotient is already the exclusive digital media partner for retailers that represent combined annual grocery sales of about $150 billion, and this ecommerce media capability is a great addition to our retail performance media platform.
As product search increasingly shifts away from core search engines towards retailer sites, brands are looking for effective ways to market their products within this new paradigm. This new capability in Quotients media solutions enables CPG brands to shift their search budgets to a higher performing medium directly tied to product sales. Additionally, grocery retailers, which are investing heavily to grow their ecommerce businesses, can benefit greatly from integrated media capabilities related to search results and sponsored products.
Search and sponsored product media is a natural and critical addition to our Albertsons Performance Media (APM) platform powered by Quotient Technology, said Narayan Iyengar, Senior Vice President, Digital and eCommerce, for Albertsons Companies. With ecommerce a significant strategic focus for Albertsons, the addition of this capability by Quotient will enable us to offer brands another great way to drive online sales.
Elevaates technology platform matches brand product ads with relevant contextual placements mapped throughout the ecommerce purchase process. Proprietary algorithms, flexible bidding models, and rich analytics allow brands to optimize their programs to drive sales performance.
Quotients media platform already offers performance media solutions for brands, reaching a shopper audience of over a 100 million, based on shopper transaction data that is used for targeting and measurement. As the exclusive digital media partner for several of its Retailer iQ partners, Quotient manages all CPG digital media, including creative, ad delivery on retailer properties and across the web and social, as well as media analytics.
Elevaates technology will be fully integrated into Quotients media platform to take advantage of the same shopper data, ad tech, and analytics that fuel all of its data-driven media solutions.
Elevaate, which was founded in 2014, works with major U.K. retailers and known brands, including Morrisons, Office Depot, Kelloggs, Mars, Pepsico, Mondelez, and Kimberly-Clark. Quotient, with offices in London and Paris, already has a strong European presence through its Shopmium platform and app.
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|Date:||Nov 5, 2018|
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