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United States : PROS Named to Inaugural Constellation ShortList for Price Optimization Solutions.

PROS a cloud software company powering the shift to modern commerce, has been named to the first Constellation ShortList for price optimization solutions, one of ten solutions to know as recognized by the respected research firm. PROS PricingPRO solutions enable companies to define and implement price optimization strategies that simultaneously enhance the buying experience, and drive sales and margin growth.

Price optimization solutions enable organizations to predict how buyers will respond to different price points and pricing models, said Constellation Research Founder and Principal Analyst R Ray Wang. Optimization models often use big data, predictive analytics, machine learning and artificial intelligence to craft initial pricing, promotion pricing, discount pricing, and substitute pricing. The ShortList mixes both B2B and B2C solutions. While we believe these markets are different today, the convergence will bring lessons learned to both markets as the commerce moves to people to people.

We see customers shifting toward a modern commerce strategy with personalized experiences that deliver B2C experiences in a B2B world, said PROS Vice President, Product Management, Dan Tolan. Dynamic pricing science is the new strategic lever and an essential component of modern commerce, with artificial intelligence and machine learning powering these experiences. We are honored to be included on the Constellation ShortList for Price Optimization, and we appreciate the role they play in helping technology buyers make informed decisions.

Constellation considers the following as threshold criteria for Price Optimization solutions:

Support multiple pricing models; Enable complex promotion rules; Manage price lists; Prescribe pricing segmentation; Facilitate markdown scenarios; Deliver dynamic pricing;Provide advanced analytics;

Create pricing optimization models; Collect competitive insights.

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Publication:Mena Report
Date:Sep 8, 2017
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