Printer Friendly

United States : Orlando Area Non-Profits Benefit from a Gift of Marketing Expertise.

Harte Hanks, a leading marketing services organization that partners with top brands to establish deeper relationships with its customers and prospects, hasloaned its specialized marketing skills to eight Orlando area non-profit organizations to help them engage with their core audiences more effectively. These non-profit organizations will receive professional marketing services donated by Harte Hanks that typically would be financially out of reach for them.

As part of the Harte Hanks Knowledge Shared, Knowledge Gained program, Formula One Life, Global Peace Film Festival, Pathlight HOME, Harbor House of Central Florida, Kerosene Lamp Foundation, NAMI Greater Orlando, New Image Youth Center and Shepherd's Hope were each partnered with a team of marketing professionals from Harte Hanks. Eight Harte Hanks teams worked with the non-profits to identify and address each organization's business and strategic goals, and then created engaging and vibrant marketing plans to address those goals. Each plan was presented to a team of judges which determined the top campaign. The participating non-profits were awarded a total of $60,000 in professional marketing services from Harte Hanks to implement their plans.

"What an incredible and fun experience it was for us!" said Carol Wick, CEO of Harbor House of Central Florida, whose team won the top award in the competition. "The Harte Hanks teams' ideas, creativity and enthusiasm were both inspiring and contagious. This gift of $10,000 in marketing services for Harbor House will help us educate the public about domestic abuse and literally save lives. We are delighted that the other worthy organizations in this competition will also receive some services from Harte Hanks. We will all benefit from this generous gift of time and talent."

"Non-profits face unique challenges in engaging, educating and energizing their audiences, said Gavin Pommernelle, Executive Vice President & Chief Human Resources Officer for Harte Hanks. Working together with these local Orlando organizations, we were able to collaborate and to create unique strategies and marketing plans that will get the community interested and excited about the good work these groups are doing."

With guidance from Harte Hanks on how to employ multichannel strategies and new marketing tactics like audience segmentation, content marketing and experiential marketing, as well as social, mobile and website outreach, these eight non-profits are poised to increase their community impact and reach their marketing goals.

2014 Al Bawaba (Albawaba.com) Provided by Syndigate.info , an Albawaba.com company
COPYRIGHT 2014 Al Bawaba (Middle East) Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2014 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Mena Report
Date:Feb 20, 2014
Words:395
Previous Article:United States : Ricardo-AEA to lead major European study on the future of sustainable urban transport.
Next Article:United States : Marvell Drives Smart Life and Smart Lifestyle End-to-End Solutions at Mobile World Congress 2014 by Showcasing New 4G LTE Mobile...
Topics:

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters