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United States : Home Security Company Canary Selects Digital River to Power its Global Ecommerce.

Digital River, Inc., a leading global provider of Commerce-as-a-Service solutions, announced that it signed a global ecommerce agreement with Canary, makers of innovative home security devices and software. Canary is using Digital Rivers cloud-based ecommerce solution to power its U.S. webstore and expand internationally with new webstores in France. All of the sites showcase Canary, an all-in-one home security system with HD camera, siren and air monitor. The U.S. store also is accepting pre-orders for the recently released Canary Flex, the first and only indoor and outdoor, weatherproof, HD security camera that can be used wire-free or plugged in.

Canary is at a crucial growth phase, poised for broader international expansion, Dave Friedman, director of product management for Canary. By working with Digital River, we can consolidate to one relationship for our global e-business and managed affiliate marketing needs. Digital River offers not only a scalable ecommerce platform with built-in compliance management capabilities, but also expert counsel about how to enter new geographies with a local presence and less friction.

Digital Rivers ecommerce solution simplifies the management of multiple store locales and complicated international tax requirements. Its underlying administration tools enable Canary to make a single update and apply it across webstores and geographies. By taking advantage of this unified approach, Canary can scale to new countries more quickly, introducing their products to a wider consumer base and ultimately meeting their global growth goals.

Canary has built solid momentum behind their brand and demand for their products in domestic markets. We are looking forward to helping them extend their success to the global stage, said David Woolenberg, Digital Rivers senior vice president of Global Sales.

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Publication:Mena Report
Date:Sep 28, 2016
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