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United States : GENEX COOPERATIVE appoints KEITH HEIKES as new COO.

Genex Cooperative, Inc. has promoted Keith Heikes as the company's new Chief Operating Officer.

Heikes, currently served as Senior Vice President of Product Development and Marketing, will share in the day-to-day duties of running the co-op with Doug Wilson, who was Genex's COO for 21 years and carry on to hold the title of CEO.

Genex President Paul Greene commented "With the growth of CRI and the recent addition of the MOFA Global subsidiary, the Genex and CRI boards of directors voted to separate the Genex COO and CRI CEO responsibilities. Keith has extensive experience within the A.I. industry and within this cooperative. His experience, knowledge and dedication to the membership will assure the relevance, growth and influence of Genex in the future."

Heikes has 33 years experience at the bovine A.I. industry. He pursued his graduating from Kansas State University. He worked in KABSU performing duties in dairy sire acquisition, marketing and A.I. training.

He then joined Noba, Inc. in Ohio as General Manager and led the initiative. In 1996, Heikes was selected as CRI Vice President of International Programs and went onto create substantial international growth for the cooperative and develop valuable global relationships.

He also served as Genex Vice President of Dairy Genetics & Global Alliance Development before being named Genex Senior Vice President of Product Development and Marketing in 2013.

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Publication:Mena Report
Date:Jun 10, 2014
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