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United States : Burson-Marsteller Announces Further Strategic Moves in Africa.

Burson-Marsteller, a leading global public relations and communications firm, today announced further important strategic moves in Africa with the launch of Brainchild Burson-Marsteller in Kampala, Uganda, and a new Burson-Marsteller presence in Cape Town, South Africa. Burson-Marsteller now has branded operations in 29 of the 53 countries across Africa in which the firm operates, following the announcement in February this year of 25 new branded businesses across the continent. Burson-Marsteller is the leading communications agency network in Africa.

Commenting on today s events, Burson-Marsteller Africa Chairman and CEO, Robyn de Villiers, said: Today s launch of Brainchild Burson-Marsteller is an exciting step for Burson-Marsteller Africa and our longstanding exclusive affiliate, Fireworks Advertising and PR Limited, the holding company of Brainchild Burson-Marsteller. Both organisations have long been committed to providing strategically-sound, market relevant communications to an impressive range of clients. By moving closer together , as we are doing today, we are confident will deliver benefits across the board. Also, having a senior presence in Cape Townwill ensure that our Cape Town-based clients have access to high-level counsel immediately as and when they need it.

Added Caleb Owino, Group Managing Director at Fireworks, the parent company of Brainchild Burson-Marsteller: Our people have made a mark on this industry by delivering strategic and impactful integrated communications solutions. This partnership allows us to leverage Burson-Marsteller s global insights and knowledge to continue delivering game-changing solutions that build brands, protect reputations, deliver on business objectives, and are above-all measureable. Brainchild Burson-Marsteller today becomes part of Burson-Marsteller Africa s wider network of partner agencies which include Burson-Marsteller in Johannesburg and Cape Town, South Africa; Vivid Burson-Marsteller in Zimbabwe; Rikhozi Burson-Marsteller in Mozambique; Primedia Burson-Marsteller in Senegal and Guinea-Bissau; Icon Burson-Marsteller in Cameroon; McAllister Burson-Marsteller in Cote d Ivoire and Guinea; Media Link Burson-Marsteller in Liberia; Infocus Burson-Marsteller in Ghana, Sierra Leone, Mali, Gabon and Burkina Faso; Optimum Burson-Marsteller in the DRC and Congo Brazzaville; Primedia Burson-Marsteller in Benin; Digital One Burson-Marsteller in Morocco, Algeria and Tunisia; Cactus Burson-Marsteller in Ethiopia and Djibouti; Engage Burson-Marsteller in Kenya and Tanzania and Majestic Ventures Burson-Marsteller in Rwanda and Burundi.

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Publication:Mena Report
Geographic Code:6SOUT
Date:Dec 6, 2014
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