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United States : BTN signs distribution deal with FloSports.

Big Ten Network and FloSports, a subscription-based streaming sports platform, have entered into a four-year deal including the distribution rights to more than 1,000 non-televised Big Ten Conference events.

The events, which were earlier exclusive to BTN Plus and range between basketball and ice hockey, will now be available through FloSports' sport-specific subscription channels like FloWrestling, FloTrack and FloVolleyball.

A digital content provider, FloSports based in Austin, Texas, has a network of 25 verticals that cover a range of sports, including basketball, football, wrestling, track, volleyball, gymnastics and swimming. The verticals include sport-specific live streams, documentaries, breaking news and more.

FloSports co-founder and CEO Martin Floreani said, "We're excited to partner with the Big Ten Network, as they bring incredible student-athletes and events to our die-hard community of sports fans. We look forward to building up these event properties to bring more value to the events, athletes, and fans."

Senior Vice President, Programming and Digital Media at BTN, Michael Calderon, added, "BTN continuously explores opportunities to distribute Big Ten content across emerging third-party platforms. FloSports has cultivated a passionate and widespread audience and we are looking forward generating a significant increase in exposure for the more than 1,000 Big Ten events that had previously only been available in BTN Plus."

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Publication:Mena Report
Date:Oct 28, 2017
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