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United States : Aysling implements DAM solution for The American Legion.

As part of a complete digital content marketing solution, Aysling has adopted a digital asset management (DAM) solution for The American Legion, the country's major veterans service organization.

8 channels of multi-media communications are produced by the American Legion Media and Communication Division which includes web, social media, e-newsletters, mobile apps, press releases, videos, print collateral and several print publications including their flagship, The American Legion Magazine.

Aysling provides Adobe and WoodWing digital publishing software solutions and digital media production services for publishers, retailers, corporations, and agencies globally.

The American Legion replaced an outdated DAM it earlier used with the solution, Elvis DAM by WoodWing. The newly replaced solution is a strong system that can manage multiple file types such as images, videos, PDFs, and others with a drag-and-drop interface that makes it easy to share and manage media between multiple users.

Visual Art Team Manager at The American Legion, Holly Soria, said : "We needed a digital asset management solution that would fit easily into our current workflow and could handle video. Elvis DAM will be the warehouse for our image collection, a means of delivering materials to outside sources and a means for freelancers to deliver material to us.

President of Aysling, Patrick Becker, added : "We are excited and proud to work with The American Legion to provide a fully integrated publishing system that makes content marketing distribution easier. The integration of Elvis DAM with WoodWing Enterprise is just one of the services that Aysling provides to help businesses run more efficiently and provide value to their audiences."

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Publication:Mena Report
Date:May 16, 2014
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