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United States : ARLON Group devote in Grano Alimentos SA.

Arlon Group (Arlon), the food and agriculture investment firm aimed on investing in the Americas, declared that it has purchased a noteworthy stake in Grano Alimentos S.A. (Grano), based in Serafina Correa, Rio Grande do Sul, Brazil. Grano is a important manufacturer of packaged frozen vegetable products, selling to food service, retail, private label and industrial clients all over Brazil. As part of the investment, Charlie Conner and Bruno Silva have joined the Company's board of directors as Arlon's representatives.

In 2000 the Company was established by Edi Deitos to add value to main production by offering high quality products to the consumer. At present the Company has a significant market share in Brazil in the fast-growing frozen vegetable market. Grano uses a semi-integrated sourcing model and sources vegetables year-round from local producers in the region. The Company is recognized for its strong brand, the quality and reliability of its product offering, and the reach of its distribution.

Roberto Denuzzo, a seasoned food executive who brings above 25 years of experience in the sector, together with roles at Bunge and Sadia, has joined the Company as CEO, and Gustavo Cochlar, a finance executive with extensive food and beverage experience secured at Ambev, has joined as CFO. Founder and former CEO, Edi Deitos, will remain on the board of directors and will also be accountable for a variety of strategic projects at the Company. Ricardo Zortea, Director of Operations, and other key executives at Grano will continue to lead Grano's operations.

Charlie Conner, Principal, speaking on behalf of Arlon, said, "Edi has built a business that is focused on quality and is a leader in its industry. The Brazilian frozen vegetable market is poised to grow to meet the increasing needs of food service providers and consumers alike for the quality and the convenience of prepared frozen vegetables. The Company's unique sourcing capabilities and excellent relationships with local farmers make it well-positioned to meet this need."

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Publication:Mena Report
Geographic Code:3BRAZ
Date:Feb 18, 2015
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