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United States : APPLE takes aim at GOOGLE with software updates.

The war between Google Inc. and Apple Inc. for control of the mobile computing industry expanded well beyond mobile computing.

Apple revealed a deluge of software upgrades on 2 June 2014, as the company kicked off its yearly developer-focused conference in San Francisco. Garnering the most headlines were new versions of iOS and OS X the operating systems that power mobile devices and all Apple PCs, respectively.

However, beyond the new operating systems, a broader pattern was apparent in Apple s onslaught of new software tools. Included in the products were developer toolkits for building home-automation and health-monitoring services, as well as a service that synchronizes content over nearly all Apple devices, and even a whole new programming language.

The tools together give Apple stronger footing in its battle with Google to build the better all-in-one solution a set of hardware and software products, that, taken together, manage a user s whole digital lifestyle, from entertainment to communication to home automation. By giving its Android operating system away for free, Google has come to maintain a presence on more tablets and smartphones than any other company in the world. However, by keeping its software under lock and key, Apple controls the user experience on its devices, and produces the most profit of any player in the mobile world.

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Publication:Mena Report
Date:Jun 3, 2014
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