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United Kingdom : DENIZEN CONTRACTS to build a new Au27m six-storey hotel at AGEAS BOWL.

A developer from Greater Manchester has decided to sponsor and construct a new Au27m six-storey hotel at an international cricket field.

Denizen Contracts has announced that it has inked a franchise deal with Hilton Worldwide to launch the six-storey hotel at Ageas Bowl in Southampton, the address of Hampshire County Cricket Club.

The proposed hotel will have 117 rooms, of which 85 rooms will increase by two as corporate hospitality venues during games. The new hotel is likely to take 18 months to finish and is anticipated to start operations in early part of 2014. The project work is likely to begin on location by weeks.

Upon completion, Sanguine Hospitality will be managing the hotel.

The Wigan-based leading hospitality builder Denizen has obtained Au27m to support the development, while the bulk has been delivered by the Co-operative Bank.

The Chairman of Denizen Contracts - Paul Bolton stated, This has been a challenging planning and design process which leaves us looking forward to the successful delivery of an exceptional venue at this historic ground.

The design allows for domestic and international cricket fans to watch a day s play from one of 85 boxes, while guests on the other side of the hotel will enjoy stunning views across the Ageas Bowl County Golf Club.

The Senior Business Development Manager for The Co-operative Bank - David Matthews remarked, This ambitious project will allow the Ageas Bowl to fulfill its potential as an exceptional world-class venue for national and international cricket.

It will be a major redevelopment which when complete will give visitors a unique and unforgettable experience.

The deal was sealed after the business law firm DWF engaged itself during talks to some extent. The contract is believed to be the largest transaction exterior to London in 2012 involving sports.

DWF had worked on behalf of The Co-operative Bank, Denzien Contracts as well as Sanguine Hospitality.

The Senior Vice-president (Development) in Europe and Africa for Hilton Worldwide - Patrick Fitzgibbon opined, We are delighted to be opening our second property in Southampton, complementing the existing Hilton Southampton with a new landmark hotel at the Ageas Bowl.

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Publication:Mena Report
Geographic Code:4EUUK
Date:Sep 28, 2012
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