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United Colors of Benetton Offers Children of Abu Dhabi the Opportunity to Express their Creativity.

Summary: Italian Fashion Brand Partners with BetterLife and FLEXA to Generously Reward Kids for their Talent

Italian Fashion Brand Partners with BetterLife and FLEXA to Generously Reward Kids for their Talent

Hundreds of young children in Abu Dhabi were given the opportunity to express their creativity in the entertaining Kool Kraft competition organised by United Colors of Benetton. The winners were generously rewarded by the Italian fashion brand, who partnered with BetterLife and FLEXA to make this annual competition a lively and entertaining one for the children this summer.

There were hundreds of participants and the lucky winners received AED 8,000 worth of gift vouchers from United Colors of Benetton and FLEXA, in addition to receiving high-end Grundig home appliances from BetterLife.

"Benetton has always been dedicated to contributing to the happiness and creativity of its young customers, and the annual Kool Kraft competition is our way of unleashing children's creativity, rewarding them for their talent, and generally bringing fun and happiness to them during their summer holidays," said Mr Ajai Kumar Dayal, General Manager -- Retail and Marketing, Easa Saleh Al Gurg Group (ESAG), distributors for United Colors of Benetton in the UAE.

The first and second winners, Sera Rachel Jacob and Althaf Kadrangathayil, were awarded gift vouchers worth AED 3,000 and AED 2,000 from Benetton and FLEXA respectively. BetterLife also generously rewarded the two winners with a Grundig Home Theatre System as the first prize and a Grundig DVD player as the second prize. All winners also received goodie bags and Benetton membership cards.

In addition, consolation prizes were offered to Mohamad Aflah and Abdull Aziz respectively. Gift vouchers worth AED 1,500 were offered by Benetton and FLEXA, in addition to a Grundig radio from BetterLife.

2009 Al Bawaba (

2009 Al Bawaba (

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Date:Jul 23, 2009
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