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United Arab Emirates : Plug-Ins opens new bigger and better store at Marina Mall.

As part of its commitment to provide better customer experience, Plug-Ins, Al-Futtaim group's multi-brand consumer electronics retailer, announced the relocation of its store at Marina Mall in Abu Dhabi.

The new-look bigger and better Plug-Ins store will offer Abu Dhabi customers an enormous 350-brand inventory of consumer electronics spread across nearly 20,000 sq. ft. area on the lower ground level (earlier located on the Ground level) with a vibrant customer-friendly design and easy product access.

The new Plug-Ins store features the widest and latest collection of televisions, laptops, tablets, personal computers, mobile phones, SLR's, cameras, home entertainment systems, Blu-ray and DVD movies, alongside a wide assortment of accessories and an extended range of white goods.

In addition, the store features unique experience zones from brands such as HP, Linksys, Bose, Harman Kardon, Severin etc. for customers to touch and feel the products.

For gaming enthusiasts there is also a special gaming zone where they can experience the latest games and find popular titles from XBOX, Wii and PlayStation.

Sean Connor, General Manager, Plug-Ins said: "The new-look store embodies the strength and expertise of the Plug-ins brand and is set to become a centerpiece for electronics enthusiasts in Abu Dhabi. The store provides a uniquely exciting environment for us to satisfy customers' growing electronics needs and has all the winning ingredients to create new standards in product offerings and customer service."

The new store will be the first to feature Severin's range of coffee machines which is set to win the hearts of Abu Dhabi coffee enthusiasts. Each machine features a comprehensive starter kit coupled with useful tips to ensure a perfect cup of brewed coffee every time.

At the push of a button, Severin's easy-to-use S2 One Touch bean-to-cup coffee machine grinds fresh whole coffee beans for Espressos, Espresso Macchiatos, Cappuccinos and Latte Macchiatos. The coffee machines are also equipped with a unique hygiene easy-clean technology and are available in a range of colours including silver, black and white.

As part of its opening offer, starting March 29, Plug-Ins customers will receive exclusive offers and door buster deals only at the Marina Mall store.

The Plug-Ins store at Marina Mall has a team of trained product-savvy consultants who guide customers through the buying process. The store also supports its sales with extended warranty plans, Price protection promise and a well-equipped after-sales support team.

Customers to Marina Mall can also visit the Plug-Ins Mobility store located on the ground floor, South entrance, near Marks & Spencer where they can browse through the latest mobile phones, Smart Phones, Tablet PCs, Notebooks, Digital Cameras, SLR Cameras, Camcorders, Accessories, MP3 and iPods.

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Publication:Mena Report
Geographic Code:7UNIT
Date:Apr 2, 2012
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