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Unique trend-tracking re-launched.

MMR Research Worldwide (MMR) - the food and drink specialist research agency - is re-launching its unique, continuous 'Pulse' syndicated research programme. The service, which transfers data into meaningful expert insight through regular surveys, an online community forum and qualitative research that allows food companies to add bespoke questions each time offers subscribers new levels of customisation, a 50 percent increase in frequency, and functionality improvements to its 800-strong membership online community forum.

Companies now have the opportunity to survey 1,000 UK shoppers bi-monthly (was previously quarterly), adding their own questions each time, to help optimise business strategy. Two workshops per year also play an essential role in translating data into insight.

MMR Pulse is a mix of regular quantitative and qualitative research and a 24/7 online forum visited by a panel of people constantly voicing opinions about the key issues in UK food and drink consumption. UK food and drinks manufacturers sub-scribe to the programme now in its fourth year - where it is valued for providing timely, succinct, intelligent and meaningful information in a form that can be fed directly into client strategy, brand and budget planning. Pulse tracks the key trends such as shopping habits, attitudes to promotion and value, health and ethical product claims and cooking and eating habits.

"Our subscribers tell us that MMR Pulse is different from other types of research because it is not a typical 'off the shelf research tool. Clients are continuously and actively engaged in it, and are able to use the results immediately without additional layers of in-house analysis," says Susan Morse, director of MMR Pulse.

Contact MMR on tel 01491 824999 or visit
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Title Annotation:Evolution
Publication:Food Trade Review
Date:Aug 1, 2011
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