Unique bottle design has enhanced shelf appeal.
The finished design also contributes to the effective labelling of the bottle. The recessed label panel and corresponding metallised front label are positioned at a slight angle, making accurate placement vital. To facilitate this, the PET bottle features two recesses in its base. The bottles are then placed into special guides on the filling line to ensure each one is correctly orientated to receive the label. The technical teams at Amcor and Britvic worked closely together to translate the design concept into a practical user-friendly bottle and meet the required launch deadlines.
Contact Amcor PET Packaging Europe/Asia on tel: +32 (0) 2-416 26 05
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|Publication:||Food Trade Review|
|Article Type:||Brief Article|
|Date:||Sep 1, 2004|
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