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Unilever.

Unilever 75 Merritt Blvd., Trumbull, Conn. 06611

Phone: (508) 829-4645 Fax: (508) 829-4648

Web site: www.unileverusa.com

Key contact: Mark Thorngren, director of industry and consumer relations

TRUMBULL, Conn. -- Unilever, one of the world's largest consumer products makers, aims to add vitality to the lives of item users by meeting their everyday nutritional, hygiene and personal care needs.

According to the company, consumers make 150 million decisions every day throughout the world to purchase Unilever products. Unilever has a portfolio of brands that "make people feel good, look good and get more out of life."

In the United States leading brands include such recognized names as Axe, all, Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Cos.

Dedicated to serving consumers and the communities where people "live, work and play," Unilever employs more than 15,000 people in 74 office and manufacturing sites in 24 states and Puerto Rico, generating about $10 billion in sales in 2004.

Unilever unveiled a unique marketing campaign earlier this year when it teamed with Donald Trump to introduce "all" Cleans & Softens laundry detergent, which also contains a fabric softener.

"I am particularly excited to help launch a new product from a brand my morn used," Trump said at the June rollout of the promotion, which helped raise money for the Salvation Army.

During the event the real estate mogul and television personality used the product to help wash shirts, socks, slacks and other clothes at Trump Tower in New York City. In addition, a sweepstakes provided a winner and guest with an all-expenses-paid three-night weekend at a Trump hotel.

Other innovations this year from Unilever include a face care line designed to address the specific needs of a woman's skin as it ages. "Face It: You're Better Than Ever" is the central message of the collection of 12 new products that incorporate six cleansers and six moisturizers.

"This new product line is made to care for and enhance the beauty of skin as it ages. All of the products are based on the scientific needs of maturing skin and the beauty aspirations of women," says Anne Jensen, brand development director for Pond's.

"We spoke with scores of women and their message was loud and clear--at a certain age you just hit your stride. They feel more confident, smarter and more beautiful than they did 10 years ago, and they're looking for beauty products to finally recognize and celebrate their state of mind. The Pond's line was inspired by, and created for, these women."

Unilever points out that the cleansers and moisturizers are the culmination of five years of science and research into key antiaging ingredients.

Other recent debuts from the company feature innovations in the Caress and Suave lines. Unilever introduced Caress Glowing Touch, a collection of skin care products featuring a body wash and body bar as well as what Unilever describes as the first ultra-moisturizing in-shower lotion.

Similarly, the popular Suave line has been complemented with Suave Skin Therapy Skin Conditioner In Shower body lotion and Suave Skin Therapy Moisturizing body washes. The former is billed as a moisturizer applied in the shower and then rinsed off. The latter is a group of rich, hydrating formulas particularly designed for dry or sensitive skin types.
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Title Annotation:launches new personal care products line
Publication:MMR
Geographic Code:1USA
Date:Oct 17, 2005
Words:570
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