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Unicast by Viewpoint Releases InGame Advertising Product.

The Latest Offering in the Internet Marketing Technology Product Series

NEW YORK -- Viewpoint Corporation (NASDAQ: VWPT), a leading Internet Marketing Technology company, today announced the release of its Dynamic InGame Advertising product. Unicast's InGame product is an addition to the growing suite of Internet Marketing Technology products which includes premium rich media, video advertising, 3D interactive ads, and Advergaming for marketers and agencies. InGame advertising offers marketers the ability to reach a key customer demographic in a unique and engaging way.

Powered by Viewpoint technology, Unicast's InGame product offers a number of proprietary in-game ad formats and features that allow image and video display advertising to appear contextually and dynamically at strategic points of game play, including loading screens. Unicast's client SDK benefits publishers by allowing seamless integration of "swivel" ad placements into the game. Such placements enable dynamic ad rotation based on the priority of the ad unit, without disrupting the game play experience. Game publishers also benefit from Unicast's extensive reach in the interactive marketing space, and can leverage the company's existing relationships with marketers and agencies to help grow their in-game revenues.

A notable feature of the Unicast InGame product is that it tracks a combination of metrics that define billable impressions even when the user is offline. Key metrics measured include the angle of the ad viewed, time spent viewing the ad, and the user's proximity to the ad. Unicast records and provides marketers with other important metrics which enable continual optimization of campaigns over time.

Unicast's InGame product also has a proprietary feature that allows for the delivery of ad units incorporated into "Ad Packs." These Ad Packs can continually be exchanged for new Ad Packs so that the content is always timely and relevant.

"Dynamic in-game advertising offers a unique and exciting opportunity for marketers going forward." said Jason McKay, Vice President of the Unicast division. "However, in order to appropriately leverage this medium, you have to understand the importance of maintaining the integrity of the gamer experience. We built the Unicast InGame product to accommodate both the game publisher and the marketer, offering contextually relevant advertising that can be served based on the marketer's priorities."

"The beauty of our new InGame product is that it leverages our technology to dynamically update ads within the game, thus allowing the gamer to have a different and engaging experience every time they play," said Patrick Vogt, CEO of Viewpoint. "Because of our robust technology, advertisers will be able to receive reporting on ad impressions and ad interactions even when users are offline. This is a radical development and a fundamental improvement over the way that ads are delivered within a game environment today."

Game publishers and marketers interested in finding out more about this product can contact Jeff Katz at or click to learn more.


Viewpoint is a leading Internet marketing technology company, offering Internet marketing and online advertising solutions through the powerful combination of its proprietary visualization technology and a full range of campaign management services including TheStudio, Viewpoint's creative services group, Unicast, Viewpoint's online advertising group, and KeySearch, Viewpoint's search engine marketing consulting practice. Viewpoint's technology and services are behind the online presence of some of the world's most esteemed brands, including AOL, GE, Sony, and Toyota. More information on Viewpoint can be found at

The company has approximately 90 employees principally at its headquarters in New York City and in Los Angeles.


This press release contains "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act of 1995 and similar expressions that reflect Viewpoint's current expectations about its future performance. These statements and expressions are subject to risks, uncertainties and other factors that could cause Viewpoint's actual performance to differ materially from those expressed in, or implied by, these statements and expressions. Such risks, uncertainties and factors include those described in Viewpoint's filings and reports on file with the Securities and Exchange Commission.

Copyright e 2007 Viewpoint Corporation. All Rights Reserved. Viewpoint, Unicast, TheStudio by Viewpoint and KeySearch are trademarks or registered trademarks of Viewpoint Corporation.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 21, 2007
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