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Underappreciated actuaries launch image campaign.

Are actuaries underappreciated? Seven North American actuarial organizations think so, and on Jan. 31 they embarked on a multi-year campaign to ensure the long-term growth and vitality of the profession and convince business decision-makers they help "turn risk into opportunity."

Too often, an employer's perception is that actuarial work is "narrow and technical," according to a press release by the Society of Actuaries. The campaign aims to "dispel that outdated stereotype" with a grassroots program beginning with the mailing of a video presentation to the entire profession. The goal of the video CD is to raise awareness of the need for the campaign, its goals and why each actuary needs to participate. The image program will try to reach executives in insurance, reinsurance, consulting firms, recruiters, investment banks and mutual fund companies.

Among other campaign participants are the American Academy of Actuaries and organizations in Canada and Mexico.
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Title Annotation:Marketplace
Author:Panko, Ron
Publication:Best's Review
Article Type:Brief Article
Geographic Code:1USA
Date:Apr 1, 2005
Previous Article:Life applications decline 2.3%.
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