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Ultimate design and furniture show set March 8-10.

The Philippines International Furniture Show (PIFS) is one of Southeast Asia's premier trade fairs, offering an extensive range of furniture products, accessories, and decor. It is jointly organized by the Cebu Furniture Industries Foundation Inc. (CFIF), the Chamber of Furniture Industries of the Philippines (CFIP), and the Pampanga Furniture Industries Foundation (PFIF). It will be held on March 8 to 10 at the SMX Convention Center Manila, Mall of Asia Complex.

"We see PIFS as a platform to show the world the ingenuity of our local manufacturers and designers, how we interpret the latest industry trends, and in many cases, take the lead in design innovation," said Eduardo Zuluaga, overall event chairman of PIFS and President of CFIP.

Keeping true to its form as the "Milan of Asia", the Philippines has a strong reputation for originality and new, often groundbreaking, interpretation. That's why PIFS continues to attract buyers who want to see first-hand what Filipino design and craftsmanship has to offer.

Visitors come from countries as far as the United States, Singapore, Japan, Malaysia, UAE, China, Australia, Saudi Arabia, France, Germany and India.

"This year, we decided on portraying different kinds of lifestyles with our featured furniture pieces, furnishings, and fixtures," said Ina Gaston, event chairperson for the CFIF.

"That's how we came up with this year's theme of 'Reflections.' Every day, each person we interact with, every place we go to, the pieces define the lifestyle and way of living."

As a show feature, PIFS will bring one of the most respected hardwood artists and furniture designers in the country. Osmundo Esguerra, a self-made furniture maker, has made a name for himself by having a distinct style and approach in handling indigenous wood.

His crafts reflect his natural creativity and ingenuity, celebrating the true Filipino craftsmanship. In commemoration of his artistry, PIFS will be doing a special tribute to showcase a number of pieces by Esguerra during the show.

Some of the returning exhibitors who will feature their latest creations at the show include Aerostone, Azcor, Betis Crafts, Calfurn Manufacturing Phils., Cancio Contract Furniture, Carpetworld Manufacturing Corp., Cmc Lighting De Arte Inc., Coast Pacific Mfg. Corp., E. Murio Inc., Fashion Interiors Furniture Philippines Inc., Feliix, Inc., Filipino Creazione De Mano, Inc., Furniture Doctor Trading, Hacienda Crafts Company, Inc., among others.

Branded as the ultimate design event, PIFS will once again be held alongside the Interior & Design Manila, a sought-after event for architects, interior designers and design enthusiasts.

Stimulating and interactive activities are conducted for young professionals namely Interior Design Plus, Interior Design Excellence Award Pavilion and the Continuing Professional Development (CPD) Conference where known personalities in the industry, local and international, are invited to share knowledge on their field of expertise.

Last year, PIFS reached a record-breaking 11,453 in visitor count - 40 percent of which were trade buyers from 32 different countries.


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Title Annotation:Property
Publication:Manila Bulletin
Geographic Code:9PHIL
Date:Feb 13, 2018
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