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Ultimate Electronics Boulder and Littleton stores opens in expanded facilities.

DENVER--(BUSINESS WIRE)--Nov. 26, 1996--Ultimate Electronics Inc. (NASDAQ:ULTE) today announced the relocation and expansion of its SoundTrack stores in Boulder, Colo. and Littleton, Colo.

The new Boulder store is located at 1955 28th St. and the new Littleton store is located at Chanson Plaza at the southeast corner of Bowles Avenue and Wadsworth Boulevard. Both stores have been moved within the last week.

The new larger stores will better serve the shoppers in these communities and represents the ongoing upgrading and expansion of our Colorado store base. Two to three more stores in Colorado are expected to be relocated and expanded in 1997.

The new format incorporates an open floor plan designed to showcase the latest technology in audio, video, television, car stereo, cellular, 35mm camera and convergence technologies. The stores are over 34,000 square feet with 23,000 square feet of retail selling space devoted exclusively to consumer electronics.

Ultimate Electronics is a leading specialty retailer of home entertainment and consumer electronics products in Colorado, Idaho, Nevada, New Mexico, Oklahoma, and Utah. The company now operates 18 stores, including nine stores in Colorado under the trade name SoundTrack and nine stores outside Colorado under the trade name Ultimate Electronics.

CONTACT: Ultimate Electronics Inc.

Alan Kessock, 303/412-2500
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Publication:Business Wire
Date:Nov 26, 1996
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