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Published in a whitepaper titled "Strategies for Growing Your Business Through E-Commerce," the E-Commerce Practice of USWeb Corporation (Nasdaq: USWB), Santa Clara, Calif., explores the growth in e-commerce and examines ways in which companies can take advantage of Internet technology to provide better methods of conducting business.

The whitepaper reveals opportunities and strategies in adopting e- commerce technologies to strengthen business-to-business relationships, reconstruct value and distribution chains, enhance client relationships and increase customer retention. According to Forrester Research Inc., the 1998 volume of goods and services sold online in the United States and Europe will be more than double the 1997 figure, which exceeds $5.1 billion.

"Commerce on the Internet represents a revolutionary departure from traditional business models," said Mark Fowle, USWeb managing partner and European E-Commerce Practice leader. "With all the myths and predictions surrounding e-commerce, it is easy to misunderstand the medium and become misdirected in developing successful e-commerce initiatives."

The whitepaper outlines how the Internet is being used to conduct business and identifies strategies recognized as useful in developing and executing successful online business initiatives. In addition, USWeb introduces a three-phase framework for establishing successful online initiatives and integrating e-commerce processes into existing distribution channels.

"E-commerce represents a changing revenue model," added Fowle. "Not all e-commerce revenue is the result of new customers. Some revenue comes from customers who move from physical channels into the electronic channel. Top management, department managers, resellers and distributors need to be aware of this shift and understand how it will affect such areas as performance reviews, sales targets and revenue streams."

To obtain a copy of "Strategies for Growing Your Business Through E- Commerce" go to Or, call USWeb at 800/998-7932.

Company Background

USWeb Corporation is a leading strategic Internet services firm helping clients achieve their revenue, profit, market share, and customer loyalty objectives through Internet strategies and systems. USWeb partners with clients in three core disciplines: USWeb Strategies helps clients develop breakthrough Internet business models, through business strategy consulting and needs analysis. USWeb Technologies provides expert application and systems engineering services to help clients build and deploy solutions that streamline enterprise business processes. USWeb Studio delivers award-winning graphic and multimedia design, precision user experience planning, and pioneering audience development services.

USWeb Corporation works with a diverse and prominent portfolio of clients, from Fortune 100 corporations to medium-size organizations. The Company is headquartered at the USWeb Internet Strategy and Solutions Center in Santa Clara, California. Additional information about USWeb Corporation is available on the Internet at or call 408/987-3200.

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Publication:Worldwide Videotex Update
Date:Oct 1, 1998

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