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USOC gets $5-million donation from A-B.

USOC gets $5-million donation from A-B

Anheuser-Busch, Inc., has reached a sponsorship agreement with the United States Olympic Committee that will result in a $5-million contribution to the USOC through 1992.

As a part of the sponsorship package, Anheuser-Busch will serve as the exclusive malt beverage sponsor of the USOC, the 1992 United States Olympic Team, the 1991 Pan American Team, and the 1992 Olympic Trials.

In a separate arrangement, Anheuser-Busch's Budweiser beer will serve as the sponsor of the U.S. National hockey, soccer and boxing teams.

The agreement between Anheuser-Busch and the USOC is a continuation of an association that began in 1982.

In addition to its USOC sponsorship, Anheuser-Busch will participate in the USOC's Job Opportunities Program for the 1992 Olympics. The program is designed to offer athletes a degree of financial security by providing them employment opportunities which allow for required time off to train and compete.

According to the brewer, it is the corporate leader in OJOP participation, having hired 53 Olympians and hopefuls since the program's inception in 1982. A-B will hire 16 athletes in 1991, with an additional eight to be employed in 1992.

"We want to help ensure that deserving American athletes are afforded the opportunity to participate in the Games," said Michael Roarty, A-B's vice president of marketing and communications. "Like the USOC, we at Anheuser-Busch want Americans everywhere to take pride in knowing the United States is doing all it can to send its very best into Olympic competition.

"As the country's leading corporate sports sponsor, we are proud to team up with the United States Olympic Committee for the third consecutivequadrennium," Roarty added.

PHOTO : WORLD HEAVYWEIGHT CHAMPION Evander Holyfield (left), Anheuser-Busch vice president marketing and communications Michael Roarty, and 1988 Olympic diving bronze medalist Wendy Williams were on hand to promote A-B's $5-million commitment to the United States Olympic Committee through 1992.
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Title Annotation:United States Olympic Committee, Anheuser-Busch
Publication:Modern Brewery Age
Date:Feb 18, 1991
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