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US specialty surfactants demand to reach $3.4 billion in 2009.

Demand for specialty surfactants in the United States will increase 3.1 percent annually to 1.9 billion pounds in 2009, with a value of $3.4 billion. The pace of growth will moderate from the 1999-2004 period, as the cleaning and personal care product markets mature. Nevertheless, personal care products will continue to post the fastest increases due to both healthy existing application growth, and the pursuit of product diversification as companies seek further gains in niche markets. Advances in industrial markets will be near average as a rebound in some segments helps overcome market maturity or weakness in others, while the cleaning product sector will experience the slowest gains. These and other trends are presented in Specialty Surfactants, a new study from The Freedonia Group, Inc., a Cleveland-based industry research firm.

Continued above average growth in personal care applications will be relatively broad-based, although specialty surfactant demand in bar soaps will remain flat. Volume growth in liquid body and hand soaps, product differentiation and a move toward milder formulations will be key growth drivers.

In industrial markets, strong demand in plastics, paints and coatings, food and beverages, and other markets such as oil and gas well drilling will offset global competition-induced weakness in textiles and agricultural chemicals. Most markets will benefit from an improved manufacturing sector. Gains in the cleaning product market will be more modest, constrained by market maturity and a tough, competitive environment. Growth in industrial and institutional cleaning supplies will offset some of the weakness, but their market share is relatively small.

Cationic, anionic and nonionic surfactants will remain the three largest product types, reflecting their established presence in the market. The best opportunities will be found in amphoteric and anionic specialty surfactants due primarily to rising use in the personal care industry. Fluorosurfactants are expected to show the strongest growth, albeit from a small base. Cationics will experience average gains, led by quaternary ammonium surfactants, as weakness in key consumer markets offsets robust advances in personal care.

Specialty Surfactants (published 02/2006, 229 pages) is available for $4,200 from The Freedonia Group, Inc., 767 Beta Drive, Cleveland, OH 44143-2326. For further details, please contact Corinne Gangloff by phone 440.684.9600, fax 440.646.0484 or e-mail pr@freedoniagroup.com. Information may also be obtained through www.freedoniagroup.com

A limited license to use or reprint information from this news release is granted to you provided attribution for the same--including, if possible, the price of the report--is given to The Freedonia Group, Inc. (Cleveland, OH). We would also appreciate the courtesy of receiving a copy of the article or publication in which we appear.
SPECIALTY SURFACTANT DEMAND
(milllion dollars)

 % Annual Growth
Item 1999 2004 2009 04/99 09/04

Specialty Surfactant Demand 2150 2810 3425 5.5 4.0
 Cationics 730 955 1160 5.5 4.0
 Nonionics 495 630 750 4.9 3.5
 Anionics 460 610 755 5.8 4.4
 Silicones 260 340 410 5.5 3.8
 Amphoterics 150 200 250 5.9 4.6
 Flourosurfactants 55 75 100 6.4 5.9

[c] 2006 by The Freedonia Group, Inc.
COPYRIGHT 2006 Subscription: $00.00 per year as of 1/94. Published irregularly. Contact Freedonia Group, 3570 Warrensville Cente
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006 Gale, Cengage Learning. All rights reserved.

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Comment:US specialty surfactants demand to reach $3.4 billion in 2009.
Publication:Research Studies - Freedonia Group
Geographic Code:1USA
Date:Apr 22, 2006
Words:521
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